Content & Storytelling Lead – ClimateTech Platform 🏡⚡️
We’re partnering with a fast-growing ClimateTech business that’s rethinking how homeowners improve energy efficiency in their homes, making it simpler, more transparent, and genuinely human.
They’ve recently raised a £2.5m seed round and are now building out their growth function, having already invested heavily into sales. Now, the focus is on brand, trust, and education.
This is a considered purchase journey (typically £20k–£100k), with customers doing months of research before making a decision so content is everything here.
Not fluffy content, real, trust-building, educational storytelling that helps people make one of the biggest decisions for their home.
What you’ll be doing:
• Owning end-to-end storytelling across the entire customer journey, from awareness through to conversion (this is not just “posting content”)
• Producing high-quality, human-led case studies by visiting homes, interviewing customers, and capturing real “before & after” stories
• Leading video creation from scratch, scripting, filming and editing YouTube deep-dives and short-form content (Reels/TikTok/Shorts)
• Building out YouTube as a core research and acquisition channel, focusing on hooks, retention and strong storytelling
• Creating educational content that simplifies complex topics like retrofitting, insulation and energy efficiency
• Writing high-quality, SEO-driven content that ranks on Google but feels like advice from a trusted expert
• Repurposing long-form content into multi-channel distribution (social, email, website, video snippets)
• Working closely with the CEO and technical teams to turn complex ideas into clear, engaging narratives
• Helping define and build a consistent brand voice across all touchpoints
What they’re looking for:
• 3–5 years experience creating high-quality, branded content (video + written)
• Someone genuinely hands-on, comfortable behind a camera, in an edit, and writing long-form content
• Strong storytelling instincts, able to turn complex, technical journeys into emotional, human stories
• Experience creating content for considered purchase journeys or multi-stakeholder decisions (B2B SaaS or similar helpful)
• A natural interviewer, able to get the real story out of customers
• Strong understanding of content funnels (awareness vs trust vs conversion)
• Someone who understands YouTube, hooks, thumbnails, retention, and how people actually consume content
• Comfortable using AI tools to speed up production and focus on higher-value creative work
• Autonomous, proactive, and comfortable in a fast-moving, non-corporate environment
📍 Birmingham (with travel to customer sites)
A genuinely exciting opportunity to join early, shape how a ClimateTech brand builds trust at scale, and create content that actually helps people make better decisions about their homes.
Content & Storytelling Lead – ClimateTech Platform 🏡⚡️
#J-18808-Ljbffr