Head of Commercial, Sundeals
Location: UK or Europe
Reporting to: Managing Director, Sundeals
Scope: International
The opportunity
Sundeals is being built as TUI’s international value travel business, designed to move faster, operate leaner, and win with customers looking for great value without compromise.
We are now looking for a Head of Commercial to play a central role in shaping and scaling this business. This is a senior leadership role with real breadth, covering product, sourcing, pricing, on-sale performance and commercial strategy across multiple markets.
It is a chance to help define how Sundeals works, not just run an existing model, and to build a modern, data-led commercial engine that supports profitable growth.
What you will be responsible for
As Head of Commercial, you will own the end-to-end commercial performance of Sundeals, working closely with Product, Marketing, Finance and regional teams.
Your core accountabilities include:
Commercial and product strategy
1. Set and lead the commercial and product strategy for Sundeals, aligned to our value proposition and growth plans
2. Translate market insight, customer behaviour and performance data into clear priorities and actions
Product portfolio and destinations
3. Shape and manage the accommodation portfolio strategy across markets and destinations
4. Ensure the right balance of choice, quality and value for our customers
5. Oversee investment decisions and performance of contracted product
Sourcing and contracting
6. Lead accommodation sourcing stregy and contracting, with a strong focus on agility, flexibility and value
7. Maximise the performance across the different sourcing methods available within the group and directly within Sundeals
8. Build and maintain senior relationships with key accommodation partners
Pricing, channels and on-sale
9. Define pricing principles, promotional frameworks and channel strategies
10. Ensure inventory is optimised on sale, with strong coordination between sourcing, revenue management and trading teams
11. Drive dynamic, data-led decision-making to maximise margin and conversion
Performance and analytics
12. Embed commercial analytics into everyday decision-making
13. Track performance, identify opportunities and act quickly where change is needed
Leadership and ways of working
14. Lead and develop an international commercial team
15. Create clear ways of working, strong collaboration and a culture focused on pace, ownership and continuous improvement
What we are looking for
This role will suit someone who combines strong commercial judgement with the ability to operate in change.
You will bring:
16. Senior commercial leadership experience in travel or a comparable consumer business
17. Proven ownership of product, sourcing, pricing and commercial performance
18. Experience working across multiple markets and distribution channels
19. Strong financial and analytical capability, comfortable using data to drive decisions
20. A track record of building and leading high-performing teams
21. Confidence influencing senior stakeholders and working cross-functionally
Fluency in English is essential. Additional languages such as German, French or Dutch are an advantage.
Why this role, why now?
22. You will help shape a growing international business at a formative stage
23. You will have real influence over strategy, structure and how the commercial function operates
24. You will work closely with senior leadership and play a visible role in Sundeals’ success
25. You will be part of a business designed for speed, clarity and accountability
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ABOUT OUR OFFER
26. Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
27. Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
28. A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
29. Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
30. Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.