Overview
Awaze Manchester, United Kingdom. We’re looking for a driven and creative Senior CRM Marketing Executive to join our team and help grow cottages.com – the UK’s leading holiday cottage brand, and Hoseasons, the leading UK provider of self-catering holiday accommodation.
This is an opportunity to work at the heart of a well-known travel business, shaping campaigns that inspire millions of guests each year.
The Role
The Senior CRM Marketing Executive is responsible for delivering data-driven, automated marketing campaigns using Salesforce Marketing Cloud and Data Cloud to drive customer engagement and support the growth of cottages.com.
What you’ll be doing
* Own and manage the end-to-end marketing journey for cottages.com, from planning to execution and performance analysis.
* Use Salesforce Marketing Cloud and Data Cloud to deliver data-driven, automated marketing campaigns.
* Build and manage targeted email campaigns and multi-step customer journeys across key B2C segments.
* Build and manage APP Push campaigns; including linking with our technology partners.
* Monitor and report on campaign performance, providing actionable insights and recommendations.
* Continuously optimise marketing activity based on data, customer behaviour, and business goals.
* Collaborate with internal teams to ensure brand consistency and alignment with wider marketing strategy.
* Further develop Salesforce skills to leverage embedded components such as SMS, What’s App and Sprout Social among others.
* Work closely with the wider Marketing team to integrate campaigns across all channels to deliver the best marketing experience and offers to customers.
Key skills / Requirements
* At least 2 years B2C Marketing Experience
* Salesforce Marketing Cloud Experience; will consider other automated email platforms
* Experience of working within leisure/travel or retail is a benefit
* Proficiency with Microsoft Office (Teams, SharePoint; Word, PowerPoint, Excel). Photoshop skills are useful
What we offer
* Competitive salary and benefits; travel discounts; flexible hours and hybrid working
* Opportunity to join a team of genuine, passionate people
* Freedom to choose the best way of working; cross-functional collaboration to develop skills beyond core role
* An integral role in a growth-focused team
Additional information
* We are committed to equal opportunities and a diverse, inclusive workplace.
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