At Sage, Solution Design is a function that includes the two crucial roles of Business Analyst and Product Owner. These roles are at the centre of our design teams that are formed with colleagues from user experience, content, user experience research and architecture. These teams work closely with product management, product marketing and development to deliver products and services that our users love. We’re looking for a Senior Business Analyst to help shape the future of Sage’s Small Business/Sole trade solutions. In this role, you’ll act as the bridge between product strategy and delivery, ensuring our products deliver exceptional value, remain compliant with regulations, and solve real customer pain points in accounting and compliance. You’ll work closely with product managers, engineers, and stakeholders across the business to define clear, valuable requirements and translate complex accounting and legislative rules into intuitive, user-friendly features. This is a key role in turning strategic vision into actionable solutions that support compliance and efficiency small business owners. We’re looking for someone who’s innovative, a forward thinker, and able to overcome roadblocks and challenges with a proactive mindset. You’ll need to be comfortable driving focus and clarity across teams, even in complex or ambiguous situations. This is a hybrid role – three days per week in our Newcastle office. Key Responsibilities You’ll work in a cross-functional environment alongside product managers, UX, developers, QA engineers, and business stakeholders. The team is collaborative, domain-driven, and customer-focused, prioritising continuous improvement and iterative delivery. Youll be responsible for: • Ownership of large features or workstream tied to a mission. • Clear, accurate, and compliant requirements that enable efficient and high-quality delivery. • Strong exposure to conducting gap analyses and impact assessments when new legislation or business rules are introduced. • Consistent collaboration with product and engineering to define scope and priorities. • Impact on product outcomes through business insight, regulatory alignment, and customer feedback. • Delivery of analysis and solution documentation especially those related to business artefacts, accounting, income tax, VAT, and reporting, to inform system design. • Customer support teams fully onboarded to new deliveries so they can support our customers. You’ll act as the domain expert, working closely with internal stakeholders to elicit business needs, translate accounting and compliance requirements into actionable product features, and collaborate with engineering to ensure solutions meet customer and regulatory expectations. You’ll analyse and model solution processes, validate product accuracy against accounting principles, and ensure compliance with tax and reporting obligations. Must-Have Skills and Experience: • Basic understanding of real-world accounting and compliance business processes. • Experience leading solution design or business analysis in accounting or compliance-driven software. • Desire to gain knowledge of accounting fundamentals, UK and EU financial regulations and tax frameworks. • Strong analytical mindset with the ability to structure and document requirements clearly. • Excellent communication and stakeholder engagement skills. • Advocates for user experience, with a strong focus on understanding customer needs • Experience in monitoring user usage trends and pain points to inform solution design and continuously improve product value