Job Title: Marketing Manager
Salary: £45,000
Location: Worcestershire (On Site)
Overview:
An exciting opportunity has arisen for a commercially focused Marketing Manager to join a growing business at a key stage of its development. This position will play a central role in shaping and delivering marketing activity that drives brand visibility, lead generation, and revenue growth.
Reporting to the Head of Marketing, you’ll take ownership of multi-channel campaigns, work closely with cross-functional teams, and bring a modern, data-led approach to marketing—leveraging AI and automation tools to improve performance and efficiency.
Key Responsibilities:
Marketing Strategy & Execution
* Contribute to the development of the overall marketing roadmap
* Own the delivery of integrated, multi-channel campaigns aligned to business goals
* Manage timelines, budgets, and campaign performance from concept through to delivery
Demand Generation & Campaigns
* Drive lead generation through targeted marketing initiatives
* Plan and deliver campaigns across digital and offline channels
* Analyse campaign performance and continuously optimise activity
Product & Proposition Marketing
* Support go-to-market strategies for new products and services
* Create compelling messaging and positioning for different audiences
* Develop sales collateral and supporting materials
Content & Brand
* Maintain a consistent brand voice across all touchpoints
* Oversee the creation of high-quality content (blogs, case studies, insights)
* Use AI-driven tools to enhance content production and scalability
Digital & Performance Marketing
* Manage core digital channels including SEO, paid media, email, and social
* Monitor website performance and user engagement metrics
* Use insights and data to improve conversion rates and ROI
Events & External Engagement
* Lead the delivery of events such as webinars, exhibitions, and partner initiatives
* Build relationships with external partners, suppliers, and media
Team & Stakeholder Management
* Provide guidance and oversight to junior team members
* Collaborate closely with sales and other internal teams
* Manage external agencies and contractors where required
* Report on marketing effectiveness and key metrics to senior leadership
Experience Required
* 5+ years’ experience in a marketing role, including time in a managerial or senior position
* Strong grasp of digital marketing channels, tools, and best practices
* Experience delivering successful multi-channel campaigns
* Comfortable working with data to inform decisions and measure success
* Ability to manage multiple priorities in a fast-paced environment
* Exposure to AI tools within a marketing context
Desirable Background
* Experience in B2B environments, ideally within tech or a related sector
* Familiarity with CRM systems and marketing automation platforms
* Strong content marketing and storytelling experience
* Any sector-specific experience (e.g. automotive) would be beneficial
Skills & Attributes
* Excellent communication skills, both written and verbal
* Strong organisational and project management abilities
* Commercial awareness and a results-driven mindset
* Proactive, adaptable, and comfortable working in a growing business environment
* Proficiency with Microsoft 365 and standard marketing platforms