Job Description
?? Chippenham ¦ Full-time office based ¦ CRM Retention Manager
About Oakhouse Foods
Oakhouse Foods, part of Pilgrim's Europe, has been delivering delicious frozen meals direct to our customers' doors for over 25 years. With the backing of a leading global food business, we combine the care and personal touch of a trusted local service with the strength and resources of a larger group. We're proud to support thousands of loyal customers across the UK — and we're now looking for a CRM Retention Manager to help us take customer loyalty to the next level.
The Role
As a CRM Retention Manager, you'll play a key role in shaping and delivering retention and loyalty strategies. Working cross-functionally, you'll use customer insight to design journeys that improve satisfaction, build long-term relationships, and deliver measurable business results.
What You'll Be Doing
1. Plan, build and optimise CRM campaigns across email, outbound calling and other channels, using RFM and personalised segmentation to drive engagement and retention.
2. Manage and continually refine customer journeys and automations, ensuring timely, relevant and high-quality communications at every stage of the lifecycle.
3. Support the delivery of loyalty and retention initiatives, helping to shape programmes that increase customer value and lon...