Loyalty Marketing Manager
Brighton 2 days office based and 3 from home
Salary £40,000 - £45,000
Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.
You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.
Key Responsibilities:
* Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy.
* Manage automated and trigger-based communications to ensure timely, personalised engagement.
* Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns.
* Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations.
* Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement.
* Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised.
What you will need:
* Minimum of 3 years’ experience in a Loyalty Marketing focused role
* Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base.
* Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns.
* Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar.
* Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making.
What’s on Offer:
* Generous staff discount
* Competitive holiday allowance and pension excellent scheme
* Ongoing training and development opportunities
* A collaborative, customer-first culture in a growing brand