A Mid‑Weight Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats.
Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, this role brings ideas to life with craft, consistency and attention to detail that will connect with our broad UK audiences.
What you’ll be doing
Creative Development & Execution
* Develop creative ideas and executions across campaigns, content and always‑on activity
* Produce high‑quality creative assets across multiple channels and formats
* Translate briefs into clear, engaging and on‑brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation
Collaboration & Team Working
* Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas
* Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight‑led and platform‑appropriate
* Respond effectively to feedback, refining work to meet creative and brand standards
Brand & Quality
* Ensure all creative output aligns with The National Lottery brand framework and tone of voice
* Maintain high standardsof craft, consistency and attention to detail
* Support the evolution of creative approaches as in‑house capability grows
Delivery & Ways of Working
* Deliver work on time and to brief across multiple concurrent projects
* Support both planned campaign work and reactive, fast‑turnaround activity
* Work efficiently within delivery processes and workflows
Learning, Development & Growth
* Continue to develop creative skills, craft and channel knowledge
* Stay up to date with creative trends, formats and platform best practice
* Support junior creatives/teams where appropriate
* Contribute positively to a collaborative, high‑performance creative culture
What experience we’re looking for
* Experience working as a Mid‑Weight Creative in an agency or in‑house environment
* Strong portfolio demonstrating creative thinking and execution across multiple channels
* Ability to develop ideas and bring them to life across different formats
* Good understanding of brand‑led creative and platform requirements
* Strong collaboration and communication skills
* Ability to work at pace and manage multiple pieces of work
* Openness to feedback and a desire to continuously improve
* Experience in regulated or brand‑sensitive environments is desirable
Key Measures of Success
* Deliver consistently strong creative work across campaigns and content
* Demonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers
* Work effectively as part of a fast‑moving team
* Contribute to improved speed and quality of in‑house creative delivery
* Show progression in craft, confidence and creative judgment
Benefits
* Company Bonus Scheme
* Matched pension contributions up to 8.5%
* 26 days annual leave + 2 Life Days (and bank holidays)
* Single Private Health Cover
* Complimentary Private Medical
* Income Protection
* Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
* Enhanced Family Leave (Maternity, Paternity, Adoption)
* Wellness Allowance £500
* Employee Assistance Programme
* Discounted Health Assessments
* Volunteering Days
* Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
#J-18808-Ljbffr