Overview
We are actively seeking a highly motivated, dynamic, and results-driven CRM and Marketing Manager to become an integral part of our expanding team. You’ll be in charge of developing and implementing our entire CRM and marketing game plan. This role focuses on warmly welcoming new customers, ensuring our current customers feel valued, and building lasting loyalty every step of the way.
Responsibilities
* Develop and execute data-driven CRM strategies to enhance the customer lifecycle and increase sales/profits.
* Manage and maintain our CRM platform and work with our Sales and Digital teams to drive performance.
* Own our customer-facing Marketing campaigns to support our promotional activity and new product launches.
* Work with our Finance team to improve our customer segmentation to deliver personalised and targeted Marketing and CRM activity.
* Track, analyse, and report on KPIs related to our Marketing and CRM initiatives, to continually drive improvement in these areas.
* Train and support our colleagues to use our CRM platform effectively.
About the Company
The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there’s something for every project and every budget. As part of the Highbourne Group which includes City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we’re proud of our reputation for selling quality products to both trade and retail customers. We’re excited about our future and we put our colleagues at the heart of all we do, giving them the tools to be successful, happy and feel rewarded in their career with us.
Benefits
* Bonus
* Discounts, savings and cash back at numerous retailers
* Life assurance
* Extended family policy including maternity, paternity, additional annual leave and more
* Mental Health First Aiders and Employee Assistance Programme
* Complete induction and a company that lets you grow and encourages development
* Financial education and loans
* Flexible working options
* A business striving to create an environment of inclusion so everyone can be their true self
* And more!
We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.
We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.
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