Job Description
:Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.What will you work on?We are looking for a Brand Manager to join the team! In this role you will have the direct brand responsibility for Gabbys Dollhouse /Games categories. How will you create impact?
1. Manage brands to exceed annual corporate goals – revenue, margin, market share, consumer demand. Lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
2. Develop long term brand equity for your brands through a hands-on approach to managing your brands’ forecasting, sku management, retail activity and TV placement (where appropriate). Use all tools available (e.g. POS, Circana, brand health checks, mix management) to ensure high turns at retail and in Distribution Centre.
3. Work with Spin Master international offices and GBU’s (Global Business Units) to develop UK brand plan. Maintain a high level of engagement with GBU teams and through regular GBU calls – be visible and vocal! Work with European marketing teams to share ideas, learnings and best practice.
4. Develop and manage consumer marketing campaigns (above-the-line) within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers and Ecommerce.
5. Work closely with relevant marketing agencies to develop UK marketing plans. Generation Media for TV/Digital, Active Pictures TV commercial adaptation, UK PR Agency and Jo Thompson for development of local Visual Merchandising requirements.
6. TLP/PL Management. Manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required MC% and $ levels.
7. Forecasting – work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of the Sales and Operational Planning (SOP) forecast calendar. On major brands such as Gabbys Dollhouse full Games Portfolio, or/and brands with a wide range of skus, review on a regular basis to ensure time allocated to monthly forecasting meetings is realistic.
8. Produce tools necessary to support Sales Team on a regular basis, e.g. range plans, external TV plans, brand promotional guidelines.
9. Toy Fair – a key member of the wider team responsible for managing attendance at UK Toy Fair. Responsible for ensuring that brands are well represented. Attend UK Toy Fair and any other international toy fairs, as and when required.
What are your skills and experience?
10. Degree Educated with marketing/business qualifications (preferably). Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognised qualifications from the UK or overseas.
11. More than 2-3 years relevant marketing experience – ideally in the Toy Industry or other kid-related industries (e.g. toy retail or kid licensing).
12. Strong marketing skills – experience in developing and delivering strong marketing plans. Plans that stand out against the competition, are best in class internally and deliver fully on a commercial level.
13. Result driven – strive to exceed your goals. A creative thinking with a proactive approach and ‘whatever it takes’ mentality.
14. Genuine team player able to work across all departments (e.g. sales, marketing, finance, demand planning, supply) and with external stakeholders (e.g. retailers, licensors).
15. Good communication skills and confident in presenting to internal teams and during retailer previews.
Spin Master works in a hybrid model with 4 days per week onsite.This job posting is tied to an open vacancy.