Job Description
Role: Head of Marketing- Sheffield
Hours: 9am- 5pm Monday- Friday (flexibility)
Benefits:
* Hybrid working 6 days per month
* 35-hour working week
* Annual bonus scheme
* 25 days holiday entitlement plus statutory bank holidays
* Birthday Day Off (or gift voucher)
* Contributory pension scheme
* Death in Service benefit
* Private Health Insurance
* Employee Assistance Programme
* On-site staff car park
Position Overview:
The Head of Marketing will sit on the senior leadership team. This is a senior leadership position responsible for managing the Marketing Department and shaping the company’s commercial strategy across marketing, sales, and customer service.
The successful candidate will also form part of the Senior Management Team, contributing to wider business strategy and helping to guide future commercial development.
In this role, you will bring these functions together under a coordinated commercial framework, ensuring that marketing activity, sales engagement, and customer relationships are aligned and working towards shared commercial objectives.
The role requires an experienced marketing leader with strong commercial awareness and proven management capability. You will be comfortable operating strategically while maintaining a practical, hands-on approach when required, leading and developing people while working collaboratively with colleagues across the business.
Responsibilities:
* Generate demand and new business growth.
* Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service.
* Strengthen and promote the brand internationally through effective marketing initiatives.
* Oversee marketing campaigns, communications, and digital activity including website strategy, search engine optimisation (SEO), AI search visibility (GEO/AEO), content marketing, and online lead generation.
* Understand paid search, paid social, SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and content marketing.
* Support subscription renewals through value reinforcement, engagement programmes, and usage storytelling.
* Ensure a consistent and high-quality customer experience across all commercial touchpoints.
* Work closely with fellow senior managers to identify commercial opportunities and support business growth.
* Analyse market trends and customer needs.
* Encourage a collaborative approach across teams, reflecting strong culture of teamwork.
* Leadership and Management responsibilities.
Skills and competencies:
The successful candidate will combine strong marketing expertise with leadership experience and a clear commercial mindset. You will be comfortable operating strategically while also maintaining a practical, hands-on approach when required.
This role requires someone who can lead and develop people, align teams around shared objectives, and translate commercial strategy into effective marketing and customer engagement initiatives.
* Has significant experience in marketing or commercial leadership roles
* Has experience managing and developing teams
* Demonstrates strong commercial awareness and strategic thinking
* Has experience delivering demand generation, brand development, and customer engagement initiatives
* Understands modern digital marketing including paid search, paid social, SEO, content marketing, and emerging AI-driven search visibility (GEO/AEO)
* Is an excellent communicator with strong interpersonal and stakeholder management skills
* Is proactive, well organised, and able to manage multiple priorities in a dynamic environment
* Works effectively in a collaborative team culture and builds strong cross-department relationships