Overview
We’re seeking a strategy and execution-orientated B2B Media Manager to lead media for our Emerging Mid-Market and Accountant segments across EMEA QuickBooks and MailChimp.
You will be responsible for managing performance media programmes that play a critical role in helping us scale across EMEA markets, extending our reach, generating qualified leads, and building brand authority across these key audiences. In this role, you will collaborate closely with our media agency and act as the lead overseeing B2B paid media initiatives, coordinating between internal stakeholders, channel leads (where relevant) and the agency to ensure effective planning, execution and performance analysis. This role is ideal for a hands-on digital media expert with deep knowledge of the B2B landscape, including ABM platforms, LinkedIn Ads, programmatic channels, and B2B intent data providers.
Location: London - Hybrid
Contract Duration: Estimated to end 19/10/2026
Key Responsibilities
* Strategy: Build a clear B2B media strategy for Accountants and Emerging mid-market activity that ladders ups to business objectives and overall media approach.
* Collaboration: Work collaboratively alongside key stakeholders in GTM, Sales and Performance to develop cross-functional B2B plans.
* Performance Management: Manage the performance of paid media activity, giving clear direction to agency partners across platforms such as:
* Trade media buys and sponsored content.
* Industry partnerships, sponsorships and association media buys in priority sectors.
* Content syndication platforms and partners targeting EMEA emerging mid-market and accountant audiences.
* Account-Based Marketing (ABM) platforms (e.g., Demandbase, 6sense, Terminus).
* Work in partnership with Social team to manage and optimise B2B campaigns on platforms such as LinkedIn Ads & Meta.
* Coordinate with existing Search and Display channel leads to ensure a unified media approach.
* Reporting & Optimisation: Partner with Marketing Science to track and report on campaign performance, ensure pacing, delivery and optimisation recommendations are implemented in collaboration with the agency.
* Vendor Management: Evaluate media partners and negotiate contracts for B2B sponsorships, webinars, and content syndication.
* Compliance: Implement and ensure best practices in tracking, tagging, attribution, and lead routing. Ensure lead quality and compliance with GDPR and regional privacy standards.
Required Skills and Experience
* Experience: 4+ years of experience in B2B media experience, with a strong focus on EMEA markets.
* Background: Experience in B2B media buying, media strategy, or digital marketing—preferably in a SaaS, enterprise tech, or professional services environment.
* Performance: Proven track record of managing paid media programs focused on lead generation and pipeline contribution.
* Technical Expertise: Deep expertise with B2B advertising platforms (especially LinkedIn Campaign Manager) and ABM tools.
* Analytical Skills: Strong analytical skills and experience using platforms like Google Analytics, Salesforce, HubSpot, or Marketo.
* Soft Skills: Excellent cross-functional, project management and communication skills.
* Market Knowledge: Familiarity with B2B buyer journeys, personas, and industry-specific media opportunities across EMEA.
* Work Ethic: Ability to work independently and deliver results on a deadline.
Desirable (Nice to Have)
* Executional background preferred but non-essential.
* Experience with media planning and forecasting tools.
* Familiarity with international B2B media markets.
* Prior work with B2B media agencies or publishers.
* Familiarity with MQL, SQL, pipeline conversion metrics.
Seniority level
* Mid-Senior level
Employment type
* Contract
Job function
* Marketing and Advertising
Industries
* Technology, Information and Media
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