Overview
You’ll be responsible for delivering our digital trading strategy, driving traffic, and optimising conversion across our digital channels. From delivering exceptional merchandising and promotional experiences to enhancing customer journeys and achieving ambitious KPIs, you’ll play a pivotal role in our commercial success.
Key Responsibilities
* Own the presentation of pricing, promotions, & offers across digital platforms.
* Ensure all pricing & data are accurate, relevant, and aligned to our strategy.
* Optimise customer journeys — reducing bounce rates and improving engagement.
* Analyse competitor propositions and make actionable recommendations.
* Provide accurate planning data to support capacity and operational modelling.
* Drive ROI across PPC, SEO, & affiliate marketing to maximise value.
* Champion ecommerce excellence across the wider business.
* Strengthen digital leadership within the Digital and Distribution teams.
* Deliver the online trading strategy to achieve revenue & profit targets in line with Virgin Atlantic’s strategic goals.
* Use data‑driven insight to identify opportunities & challenges affecting conversion.
* Partner with Marketing to grow traffic & maximise ROI.
* Represent Digital at weekly trading meetings.
* Collaborate with Revenue Management to identify and execute competitive, profitable trading opportunities — ensuring alignment across global markets and sales channels.
* Work closely with Distribution to drive direct business growth in line with our strategy.
* Ensure transparency & consistency across all ecommerce & direct sales channels.
* Partner with Insight teams to build analytical models that track & enhance ROI, identifying conversion opportunities.
* Collaborate with UX teams to ensure content supports trading propositions & enhances customer engagement.
* Influence CRM activity to ensure trading initiatives are integrated effectively across marketing channels.
Seniority Level
Associate
Employment Type
Contract
Job Function
General Business
Industries: Airlines and Aviation
Location
Surrey, England, United Kingdom (Central location for Virgin Atlantic operations)
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