CRM Manager – Consumer Subscription
Up to £45,000
Orpington
4 days in office
A fast-growing consumer brand in the loyalty and consumer space is looking for a hands-on CRM Manager to own retention and lifecycle communications end to end.
This is a doing role. You'll be in the platform daily -building campaigns, optimising journeys and using data to drive repeat engagement and lifetime value. You'll work in a lean, high-accountability environment where pace and commercial focus matter more than process.
The Role
* Build and execute email, push and in-app campaigns to drive engagement and repeat purchase
* Create and optimise automated journeys across onboarding, active, lapsed and non-purchaser segments
* Support high-impact promotional campaigns including countdown and urgency mechanics
* Own test-and-learn activity across messaging, timing and incentives
* Use behavioural and transactional data to segment and personalise communications at scale
* Work closely with Product and Data teams to improve targeting and campaign performance
* Deliver at pace in a lean team where you own your output
What We're Looking For
* 2–5 years of hands-on CRM experience in ecommerce, gaming, subscription or a similar digital environment
* Confident building campaigns and automation workflows end to end - not just briefing them
* Strong grasp of retention metrics: repeat purchase rate, churn, LTV
* Commercial mindset — focused on revenue impact, not vanity metrics
* Comfortable working at pace with a high degree of ownership