Job Description:
A high-growth multi-brand retail group is looking for a CRM Executive to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You'll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland.
The Role:
* Managing and executing end-to-end email and SMS campaigns for UK and ROI sites - from scheduling and build through to testing and send.
* Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion.
* Developing and refining customer segments to improve targeting, relevance and overall campaign performance.
* Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys.
* Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings.
What they're looking for:
1. At least 2 years' experience in CRM/email marketing, ideally in a fast-paced B2C or retail environment.
2. Confident using CRM platforms to build, test and deploy campai...