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Key Responsibilities
* Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels.
* Lead brand development and positioning initiatives for key owned and distributed brands.
* Analyse market trends and competitor activity to identify new opportunities.
* Campaign Management.
* Plan and execute 360° marketing campaigns including trade promotions, digital media, PR, and experiential.
* Oversee content development for websites, social media, newsletters, packaging, and POS.
* Manage agency relationships and creative partners to ensure timely, high-quality output.
* Trade & Retail Marketing: Work closely with the sales team to develop trade marketing materials, promotional calendars, and seasonal activations.
* Coordinate brand presence at trade shows, retail events, and food festivals.
* Support new product launches with compelling toolkits and sell-in presentations.
* Budgeting & Reporting
* Manage marketing budgets, ensuring ROI through data-driven planning.
* Track KPIs and performance metrics across campaigns and channels.
* Present insights and recommendations to internal stakeholders and brand partners
Attributes
* 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors.
* Proven track record of campaign delivery and brand growth.
* Strong communication and project management skills.
* Proficient in digital marketing tools and platforms (e.g. Meta, Google Ads, Mailchimp, Canva).
* Knowledge of ethnic foods or world cuisines is highly desirable.
* Self-starter with a collaborative mindset and attention to detail
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