At Maverick Drinks, we’ve spent the last 12 years building one of the most exciting and innovative drinks portfolios in the UK.
From craft producers to premium and celebrity-owned brands, we partner with modern beverage brands and help them scale through our expertise in eCommerce and our deep relationships across retail, wholesale, and the on-trade. Our network includes many of the UK’s largest retailers and wholesalers, as well as our own trade platform connected to Master of Malt.
Now we’re looking for a Trade Marketing Manager/Lead to help drive the next phase of growth across our brand portfolio.
This is a commercially driven marketing leadership role at the centre of our agency brand partnerships.
You’ll work directly with the brands we distribute to develop trade marketing and sales execution strategies across all key channels including retail, wholesale, eCommerce and the on-trade.
You’ll translate marketing investment into real commercial performance, building campaigns, tools, and activation plans that drive awareness, sales, and brand growth.
For the right person, this role offers the opportunity to step into broader leadership responsibilities, taking ownership of key brands and shaping the future of trade marketing at Maverick Drinks.
Our Values
At Maverick Drinks, we don’t operate with rigid rules. Instead, we trust people to do great work guided by our principles:
1. Customer Obsession – everything starts with creating value for customers
2. Hospitality – we care deeply about how people feel when they interact with us
3. Growth Mindset – curiosity and learning are part of our DNA
4. Humanity – honest, open, and proudly anti-bureaucratic
5. Fun – life’s short; do work you love with people you enjoy
What You’ll Be Doing
6. Develop trade marketing and sales execution strategies for Maverick agency brand partners across all channels
7. Plan and forecast sales growth linked to marketing activity
8. Manage and deploy brand marketing budgets in line with commercial targets
9. Create compelling sales tools and materials for our sales teams
10. Ensure strong brand visibility online, in-store and on shelf
11. Deliver digital campaigns that drive awareness, search visibility and product reviews
12. Analyse ROI of marketing initiatives and optimise future plans
13. Track category trends, competitor activity and pricing to inform strategy
14. Support retail partner activations, events and campaigns
15. Work cross-functionally with sales, eCommerce and marketing teams
Requirements
16. Experience in Trade Marketing or Marketing leadership, ideally in FMCG or premium drinks
17. Strong understanding of eCommerce and digital marketing
18. Proven ability to drive sales through marketing strategy
19. Highly organised with the ability to manage multiple projects and stakeholders
20. Strong commercial acumen and analytical mindset
21. Excellent communication and presentation skills
22. Experience with premium or craft spirits is a plus
23. WSET qualification desirable but not essential
You’re someone who:
24. Thinks creatively and commercially
25. Is a self-starter who thrives in a fast-moving environment
26. Enjoys challenging the status quo
27. Communicates with confidence and influence
28. Brings energy, curiosity and ambition to everything you do
Benefits
At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.