Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
Field Marketing
The Field Marketing team at GBG consists of regional-specific marketing professionals across Americas, EMEA, and APAC. Together, the team manages account-based marketing, event marketing, and other field activities to drive sales pipeline for each territory. Field Marketing are on the front lines of GBG’s go to market strategy and help shape the business’s overall growth.
Vice President of Field Marketing
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We’re open to team members being based near Chester or London.
What you will do
* Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
* Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
* Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
* Responsible for both first-party and third-party event marketing and increasing ROI from events
* Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
* Measure the performance of the field marketing efforts, including pipeline and revenue impact
Skills we’re looking for
* Experience leading a globally distributed team
* Strong partnership with sales teams and the broader go-to-market organization
* Familiarity with 6sense or similar ABM technologies
* Proven ability to drive ROI from events
* Expertise in process, people, and resource management, including both in-house and external contractors
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
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