At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving the world’s best sports, premium, and luxury brands globally. We are a leader in the industry, elevating the retail experience with brands like Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our vision – Building the most admired and compelling brand ecosystem in the world.
Our purpose – Elevating lives by providing access to the best brands and experiences.
At Frasers Group, We Fear Less And Do More. Our people are forward thinkers, driven to operate outside their comfort zones to shape the future of retail. The potential to grow your career here is immense, with unrivalled experience. To thrive, you must live and breathe our principles:
* Think without limits – Think fast, fearlessly, and lead your team.
* Own it and back yourself – Take responsibility for your role and results.
* Be relevant – Stay relevant to our people, partners, and the planet.
Are you ready to join the Fearless?
Job Description
As part of our social team, you will create engaging content for our Sports channels and support our Social Media Managers to reach, engage, and retain loyal customers:
* Create channel-specific content for Sports Direct Football social channels, focusing on ‘Lo-Fi High Impact Video Content’ for TikTok, Instagram, and YouTube Shorts.
* Identify TikTok trends and react quickly to drive social account growth.
* Shoot fast-paced, dynamic videos using the latest iPhone 14ProMax and Sony DSLRs, often editing and ready to post the same day.
* Collaborate with the Creative team to ensure social-first campaign content.
* Receive briefs from various departments, conceptualize video ideas, and create treatments to meet objectives.
* Develop original content ideas using new techniques to creatively showcase products and inspire audiences to purchase.
* Analyze social content performance and contribute to weekly, monthly, and campaign reports.
* Build social trend reports on industry and social trends, technology updates, competitors, and visual references for social content.
Qualifications
* Knowledge of TikTok, including filming, editing, and features.
* Deep understanding of TikTok and the broader social/media landscape.
* Experience with video editing software such as CapCut, Adobe Premiere, Final Cut Pro, or similar.
* Experience working in the sports industry.
* Proven content creation and presentation skills.
* Understanding of social media analytics and applying insights.
* Excellent written and verbal communication skills.
* Strong time management skills, capable of balancing multiple projects and priorities.
Additional Information
We offer a range of benefits and perks, including:
* Reward, Recognition, and Opportunities: Monthly recognition schemes, a bonus linked to our share price performance, and performance-based bonuses for top performers.
* Frasers Festival: An annual celebration with entertainment, guest speakers, and activities.
* CEO Sessions: Quarterly sessions with our CEO and leadership team for employee engagement and Q&A.
* Retail Reconnect: Opportunities to spend time in stores or warehouses to understand our business firsthand.
* Employee Welfare: Free gym classes, discounted memberships, wellbeing programs, and mental health support through the Retail Trust.
What’s next?
Our recruitment team will review applications and respond to all candidates. Shortlisted candidates may be asked to confirm details and participate in interviews focusing on culture fit and technical skills, which may include a presentation or task.
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