As a Senior Marketing Executive, you'll work closely with the Head of Marketing, taking the lead on marketing campaigns, social media, and digital advertising activities. You'll have the chance to mentor junior team members whilst contributing to the overall success of the marketing function. As part of a small, agile team, you'll demonstrate flexibility, adaptability, and a collaborative approach. You'll have a proven track record of delivering successful marketing campaigns and achieving strong results across social media and digital advertising.
Key Responsibilities:
Promotions & Marketing Campaigns:
1. Plan, develop, and execute marketing campaigns across digital and offline channels.
2. Collaborate with agencies on campaign concepts and design, oversee the production and distribution of promotional materials, coordinate with IT for promotion programming and testing, ensure all campaigns comply with legal and GDPR requirements, align messaging across marketing channels and analyse and optimise campaign performance.
Social Media:
3. Develop and implement strategies for social platforms including Facebook, Instagram, X, TikTok, and LinkedIn.
4. Organise monthly content shoots with the creative agency, encourage user-generated content from store colleagues, collaborate with suppliers to enhance brand promotion and monitor performance to maximise reach and engagement.
Digital Advertising:
5. Manage digital advertising initiatives to increase store traffic and maximise ROI.
6. Oversee Google Local Inventory Advertising, identify and pursue new digital advertising opportunities, work with agencies on campaign content and targeting and track campaign performance metrics to measure and improve campaign effectiveness.
Skills and Experience Required:
Essential
7. Proven track record of managing end-to-end multi-channel marketing campaigns
8. Strong knowledge of social media marketing
9. Strong proficiency in running digital ad campaigns
10. Strong project management and organisational skills
11. Excellent attention to detail and an analytical mindset
12. Proactive and positive attitude.
Desirable
13. Industry experience
14. Knowledge of SEO & PPC
15. Management or supervisory skills.
16. Note: website and associated digital activity is separately managed by the eCommerce manager. However, knowledge of SEO & PPC would be useful.
Qualifications
17. Relevant bachelor’s degree and / or recognised marketing qualification such as CIM
18. Candidates without this may still be considered if they have extensive experience in a similar role.