We are recruiting on behalf of a fast-growing and innovative business looking to appoint a Digital Marketing Executive to support the delivery of high-impact digital campaigns across both B2B and B2C audiences. This is a fully office based role based in Leeds City Centre.
This is a broad, hands-on marketing role suited to someone who enjoys working across social media, paid advertising, SEO, email marketing, content creation, website management and analytics. The successful candidate will play a key role in driving brand awareness, customer engagement, lead generation and online sales while leveraging AI tools to improve campaign efficiency and performance.
Key Responsibilities
Manage and grow the company's digital presence across platforms including LinkedIn, Instagram, TikTok, Facebook and YouTube.
Support the planning, execution and optimisation of paid advertising campaigns across Google, Meta and LinkedIn.
Create engaging digital content including social media posts, blogs, email campaigns, landing pages and wider campaign assets.
Assist with SEO and website optimisation to improve search visibility and user experience.
Build and manage email marketing campaigns and automated customer workflows.
Update website content and support e-commerce and lead generation activity.
Monitor and analyse campaign performance using tools such as GA4 and provide actionable reporting insights.
Support partnership, affiliate and referral marketing activity.
Use AI-powered tools to enhance content creation, campaign optimisation and workflow automation.
Collaborate effectively with internal teams, freelancers and external agencies.
Required Skills & Experience
Minimum of 2 years' experience in digital marketing, e-commerce or a related field.
Hands-on experience with platforms such as Meta Ads, Google Ads, LinkedIn Ads, Shopify, Klaviyo, GA4 and CMS platforms.
Experience using AI tools to support marketing activity, campaign optimisation and automation.
Strong understanding of both organic and paid social media marketing.
Knowledge of social-first content, particularly across TikTok, Instagram and YouTube.
Excellent written and verbal communication skills with strong attention to detail.
Creative, commercially minded and comfortable managing multiple projects simultaneously.
Ability to manage agencies, freelancers and internal stakeholders effectively.
Confident analysing campaign data and making performance-driven recommendations.
Desirable Experience
Understanding of social media trends, short-form video and engagement-focused content creation.
Experience supporting end-to-end e-commerce campaigns across multiple channels.
Familiarity with Microsoft Clarity, heatmapping software or marketing automation platforms.
Experience with CRM and email marketing systems such as Klaviyo, Pardot or Salesforce.
Basic video editing, podcast coordination or wider content production experience.
Knowledge of SEO tools and website optimisation techniques.
Degree qualified in Marketing, Communications, Digital Media or a related discipline.
Interest in technology, innovation or emerging digital trends would be advantageous