Description The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews. The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM). Key Responsibilities - Enable understanding of marketing strategy and measurement: Translate global marketing strategy into clear narratives explaining MEP framework, measurement methodologies (MSP MTA vs. IPMM), investment allocation logic, and the rationale behind coverage decisions-providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why - Deliver Geo/Area-level performance reporting and insights: Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including IPMM results, sub-threshold activity (MTA MSP), and total marketing engagement-enabling informed sales planning and W/M/QBR discussions - Partner deeply with Geo Marketing Leaders: Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews - Establish structured collaboration mechanisms: Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams-ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures. Basic Qualifications - 7 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience developing and executing campaigns across a multitude of timezones and languages - Experience in sales operations or sales strategy in a mid-to-large-scale tech company - Experience communicating results to senior leadership, or experience in building financial and operational reports/data sets that inform business decision-making Preferred Qualifications - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Experience conveying complex technical concepts to both technical and business audiences - Experience working cross-functionally and across regions - Experience in marketing strategy and operations roles within large, matrixed organizations - Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches - Previous experience in enablement or change management roles, particularly around new measurement frameworks or operating model transformations Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy\_page ) to know more about how we collect, use and transfer the personal data of our candidates. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.