Advert:
Role: Shopper Marketing Executive
Location: Home-Based, UK (With occasional travel to sites)
We’re looking for a Shopper Marketing Executive to join our Commercial team and help drive growth across our portfolio of much-loved brands.
At Hain Celestial, we’re proud to be the company behind many household-name brands, including Linda McCartney’s, Hartley’s, Robertson’s, SunPat, Ella’s Kitchen, Yorkshire Provender, Cully & Sully, New Covent Garden and many more. We are passionate about delivering high-quality food and building strong partnerships with our customers across the UK.
In this role, you’ll develop and deliver shopper marketing plans with key retail customers, ensuring our brands show up brilliantly in-store and online. Working closely with Customer Managers and cross-functional teams, you’ll play a key role in getting our products into more shopping baskets and driving category growth.
What You’ll Be Doing
Shopper Marketing Planning & Execution
1. Build and deliver annual shopper marketing plans with key customers
2. Ensure plans align with the core principles of Portfolio, Pricing, Promotion, Placement and Point of Purchase
3. Execute campaigns end-to-end, from briefing and media booking to in-store activation
Customer & Commercial Collaboration
4. Partner closely with Customer Managers to align plans with customer strategies
5. Support key initiatives, including new product launches and brand activations
6. Contribute to customer presentations and sell-in materials
Insights & Performance Tracking
7. Analyse campaign performance, ROI and shopper insights to inform future plans
8. Monitor in-store execution and resolve any compliance issues
9. Use data to create compelling recommendations and improve effectiveness
Budget Management
10. Own and manage shopper marketing budgets for your customers
11. Track investment and ensure plans remain aligned to budget
Champion the Customer & Shopper
12. Bring the voice of the customer and shopper into the business
13. Develop a strong understanding of shopper behaviour and missions
14. Share best practice and success stories across teams
What We’re Looking For
15. Experience in a commercial role (e.g. Sales, Shopper Marketing or Brand Marketing), ideally within FMCG
16. Strong communication and storytelling skills
17. Commercial awareness and confidence working with data (Excel skills essential)
18. Ability to manage multiple projects and priorities
19. A collaborative mindset and ability to build strong relationships internally and externally
What You’ll Get
20. The opportunity to work on well-known, growing brands
21. A collaborative and supportive team environment
22. Flexible, home-based working with travel across the UK
23. The chance to make a real impact on how our brands show up with customers and shoppers
This role involves occasional travel to customer head offices, Hain sites and route-to-market visits across the UK. Occasional overnight stays may be required.
If you’re passionate about shopper marketing and want to make a real difference in a fast-paced FMCG environment, we’d love to hear from you.
Qualifications
Benefits
Not Specified