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Performance marketing consultant

Belfast
Tiedot.
Marketing consultant
Posted: 4 October
Offer description

Tiedot is a performance marketing agency specialising in digital advertising, data & analytics. We are based in Belfast, UK. We are helping build the future of digital advertising through strategy, data consultancy and campaign management.


Job Overview

This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine deep experience in digital advertising and knowledge of technical solutions with a consultative approach with clients. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and project management of various data & analytics solutions.

Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our data toolkit.


Key Responsibilities

* Client / Account Management: Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
* Ad Campaign Management: Manage ad campaigns to maximise value for clients
* Project Management: Identify and manage decision intelligence solutions for clients, briefing support team on requirements and holding accountability for delivery
* Collaboration with internal colleagues and external partners, including freelancer management
* Reporting: Creating, writing & presenting reports and presentations, utilising different analytics platforms & tools
* Technical Marketing: Assist with technical implementations, including tagging & tracking
* Strategy & Research: Create paid media plans and help develop strategy, complete research; including audience, creative & competitive research


Essential Criteria

* 2+ years’ experience working in a client-facing role
* 2+ years’ experience working in Google Ads management
* Working knowledge and experience of Google Analytics and Google Tag Manager
* Confidence working with spreadsheet software (Excel/Google Sheets) and Word
* Excellent written and verbal communication skills
* Ability to set priorities and manage multiple projects in busy agency environment
* Based within commute distance of central Belfast


Desirable Criteria

* Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
* Knowledge and experience of quality assurance for, and testing of, tag implementations
* Experience across industries such as Finance, B2B, SaaS and Ecommerce
* Experience of Conversion Rate Optimisation
* Google Ads Script
* Advanced analytics approaches, such as attribution solutions or MMM


What we offer

* Salary £32,000-£38,000 per year (DOE)
* Located in Belfast
* Hybrid working
* Access to a vibrant office & community at Ormeau Baths, Belfast
* 33 days annual leave (including public holidays)
* Pension
* Paid-for trips to conferences
* Paid learning & development opportunities
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