Assistant Store Manager
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At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors.” We passionately believe in the positive benefits of the outdoors and provide the best equipment for all outdoor activities at the best price guaranteed.
Role Overview
We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team toward achieving sales and KPI targets while providing unparalleled service.
Responsibilities
* Support the Store Manager in running all store operations to meet or exceed sales and KPI targets.
* Set clear sales goals, track performances, and evolve processes for continuous store growth.
* Create a positive team culture through recruiting, training, and continuous staff development.
* Build a motivated, high‑performing team to increase store success.
* Analyze sales data and financial reports to make quick, well‑informed decisions, identify and act on commercial opportunities.
* Act as the point of contact for colleagues during the manager’s absence.
* Provide excellent customer service, addressing inquiries and resolving complaints professionally.
* Manage day‑to‑day operations, including opening and closing procedures.
* Support cash management tasks, such as processing transactions and reconciling tills.
* Participate in hiring, onboarding, and training of new employees.
* Provide feedback and coaching to improve colleague performance.
* Maintain colleague schedules to ensure proper coverage and productivity.
Role Objectives & KPIs
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive additional KPIs, including Units, Conversion, ATV, UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during audits.
* Ensure all new colleagues complete mandatory training.
* Achieve employee satisfaction benchmarks in engagement surveys.
* Assist in keeping operational costs within the allocated budget.
Skills & Experience
* Previous supervisory or management experience in a fast‑paced retail or customer‑facing environment.
* Passionate about retail and knowledgeable of the latest trends and competitors.
* Experience coaching and developing individuals.
* Strong communication skills.
* Proven track record of achieving and exceeding sales targets and KPIs.
* Experience analyzing KPI data to inform commercial decisions.
* Keen eye for detail and commerciality.
* Experience in visual merchandising is advantageous.
* Commitment to promoting JD Group values internally and externally.
Benefits
* Quarterly discretionary bonus schemes.
* 30 % company discount on a wide range of products.
* Exclusive deals and discounts through our online benefits platform.
* Access to digital health and well‑being services.
* Health cash plans.
* Internal development courses for personal and professional growth.
* Access to apprenticeships and accredited qualifications.
* Company Sick Pay scheme.
* Discounted gym memberships.
* Life Assurance.
* Access to colleague networks.
* Opportunities to volunteer with the JD Foundation.
* Employer engagement forums.
* Incremental Holiday Allowance.
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