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Digital marketing manager

Honingham
AF (The AF Group)
Digital marketing manager
€40,000 a year
Posted: 18h ago
Offer description

Are you a data-driven digital marketer who thrives on delivering measurable results?

We’re looking for a Digital Marketing Manager to lead and shape our digital marketing activity. This is a varied and rewarding role where strategy meets hands‑on delivery, and where your ideas will directly drive growth, engagement and long‑term value.


About the Role

As our Digital Marketing Manager, you’ll take ownership of planning, executing and optimising digital campaigns across the business.

Working closely with our Chief Marketing Officer, Marketing & Communications team and commercial teams, you’ll translate business goals into high‑performing digital campaign, using insight, data and creativity to deliver real commercial impact.


What You’ll Be Doing

You’ll lead the full digital marketing mix, including:

* Campaign Management: Plan, deliver, and optimise campaigns across email, paid social, Google Ads, and SEO
* Email Marketing: Build and execute targeted, segmented campaigns and automated journeys (including MQLs, SQLs, events, and customer programmes)
* Paid Media: Manage and optimise paid social and Google Ads to maximise ROI
* SEO & Organic Growth: Drive SEO/AEO/GEO strategies to improve visibility and traffic
* Performance & Analytics: Track, analyse, and report on performance against KPIs—continually refining strategy
* Content Collaboration: Work with the marketing and communications team to create engaging, modern content
* Cross‑Team Working: Partner with teams across the business to align digital activity with wider objectives
* You’ll also stay ahead of digital trends, bring fresh ideas to the table, and support the wider team during busy periods.


What you’ll bring

We’re after someone who combines strategic thinking with hands‑on delivery, someone who can see the bigger picture while executing the detail brilliantly.

* Proven experience in digital marketing (including Meta platforms, email, paid social, and Google Ads)
* Strong understanding of SEO and organic growth strategies
* Experience using email service providers (ESP) and marketing automation tools
* Confidence working with data, analytics, and performance reporting
* Excellent organisation and time management skills, with the ability to manage multiple priorities
* Commercial awareness and experience managing budgets
* Experience leading or managing a team
* Experience working across multiple brands or business units
* Knowledge of CRM systems, APIs, or marketing automation platforms
* Understanding of the agricultural sector or rural business challenges


You’ll be

* Results‑driven, proactive, and highly organised
* A natural collaborator who builds strong relationships across teams
* Detail‑focused, but able to think strategically
* Confident, resilient, and motivated by delivering impact
* Passionate about great customer experience


Our Values - Being better, together:

* Care– We treat others with kindness, care about the impact of our work, and support each other when it matters most.
* Collaborate– We work together openly and honestly to achieve shared goals.
* Communicate– We communicate clearly, respectfully and in a way that builds trust.
* Curious– We always ask ‘why’ and seek to understand more.
* Creative– We look for better ways, not just the usual ways.
* Challenge– We’re not afraid to ask difficult questions if it helps us improve.


Why work with us?

We believe in recognising the great work our people do and creating an environment where everyone can thrive, including offering:

* Salary: up to £40,000 per annum
* Hours: 37.5 per week Monday to Friday


Additional Benefits:

* 8% employer pension contribution (salary sacrifice)
* 26 days holiday per annum, plus bank holidays. This rises with each years’ service by an additional day, up to 7 extra days
* Have your birthday off as an extra days holiday, if it falls on your working day
* Free lunch daily from our onsite Café
* AF Membership (giving discounts at hundreds of retailers and suppliers)
* Life assurance 2 × salary
* Private Health Insurance (available as an optional employee‑paid benefit)
* Discounted gym membership
* Cycle to work scheme
* Salary Sacrifice car scheme
* Hybrid working (1 day working from home per week)
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