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A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to help elevate how its platform is positioned to the Office of the CFO. The business provides modern financial solutions that empower mid-market and enterprise Finance teams to streamline operations, ensure compliance, and gain real-time insights.
With strong momentum in the market and ambitious growth plans, the business is investing in its go-to-market function and is looking for a commercially minded marketer to lead the charge on messaging, enablement, and product storytelling.
Product Marketing Specialist - Role Overview
The Product Marketing Specialist will be responsible for defining and executing the messaging, positioning, and go-to-market strategy for the platform. Working closely with Product, Sales, and wider Marketing teams, the successful candidate will develop high-impact content and tools that clearly communicate the value of the platform to CFOs, Finance Directors, and Financial Controllers.
This is a fully remote role, offering flexibility, autonomy, and the opportunity to make a measurable impact within a scale-up environment.
Product Marketing Specialist - Key Responsibilities
* Develop and own the product positioning, messaging, and value proposition tailored to Finance buyers.
* Build and maintain sales enablement materials including pitch decks, battlecards, solution briefs, and product guides.
* Collaborate with Product, Sales, and Customer teams to gather insights and inform go-to-market strategies.
* Lead product and feature launches, coordinating messaging, internal enablement, and marketing assets.
* Conduct competitor and market analysis to support differentiation and influence roadmap positioning.
* Create product-focused content that supports awareness, demand generation, and sales conversion efforts.
* Work closely with the Head of Marketing to align on campaign messaging and asset creation.
Product Marketing Specialist - Skills & Experience Required
* Minimum 2 years' experience in a Product Marketing role within a SaaS business.
* Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
* Proven ability to create compelling messaging frameworks and enablement assets.
* Confident working cross-functionally with Product, Sales, and Marketing teams.
* Excellent communication, writing, and storytelling skills.
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