We’re seeking a Regional Marketing Manager to join our EMEA team.
Reporting to the regional marketing leader, the role coordinates marketing activities for two sub-regions (North-West and Central-East) through solution, branding, cross‑business/COU and company‑wide marketing initiatives. This includes aligning global go‑to‑market plans with regional insights to effectively reach and influence local audiences. The person will work closely with the regional marketing director, regional marketing specialists, regional leaders and regional commercial teams on the execution of local strategies.
Responsibilities
* Coordinates the collection and alignment of customer and market insights that become inputs for regional teams and sets the foundation for program development.
* Strong focus on regional business strategy, local market trends, competitive insights, personas and buyer experiences, including planning and budgeting (10%).
* Manages local‑level planning and interlock: brand activation, go‑to‑market strategies, sales enablement, message development and marketing mix.
* Ensures alignment of tactical plans with business goals (20%).
* Drives demand creation by empowering the team to effectively execute program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs, and more (40%).
* Leads budgeting, measurement, analytics and reporting to ensure visibility to the business impacts of team activity.
* Identifies opportunities for growth and cost/ROI improvements.
* Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment (10%).
* Influences business and supports sales objectives through effective communication that relies on cultural and operating norms.
* Collaborates cross‑functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (10%).
* Operates at a manager level, leading people and maintaining high‑performing teams (5%).
* Contributes to business success by performing other tasks as required (5%).
* Reads and follows the Underwriters Laboratories Code of Conduct and all physical and digital security practices.
Minimum Qualifications
* Generally eight years (ten?) or more of related discipline experience or demonstrated competency, including three years or more of relevant management/leadership experience or demonstrated competence.
Minimum Skills
* Experience in the same or similar roles required, with a few years’ experience in people management.
* Customer focus.
* Adaptable/flexible to changes; leads teams directly and leads through influence.
* Excellent communicator.
* Strong collaboration skills.
* Strong facilitation, project planning and management.
* Strong business acumen.
* Strategic thinking.
* Negotiation.
* Team building.
* Budget creation and management.
* Experience working with senior leaders.
* Strong analytical skills.
* Sales enablement best practices.
* Focus on process improvement.
Minimum Abilities
* Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes.
* Strong understanding of all aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across a variety of promotional channels.
* Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tools.
Requirements
* Language: English (fluent).
* Location: based in the Basingstoke area or Frankfurt area.
* Work arrangement: hybrid.
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