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About Us
Wind Designs Ltd has been a trusted name in the toys, games, and outdoor play distribution world for over 28 years. We\'re proud to source, market, and deliver high-quality, licensed products—from Hasbro and Mattel to Moose Toys and Trends UK—throughout the UK and to independent retailers nationwide.
Our mission is to support our trade customers with personalised service, expert product curated selections, fast delivery, and strategic partnership that help them thrive.
Role Overview
As our new Business Development Manager, you\'ll play a pivotal role in driving company growth—identifying new trade opportunities, strengthening existing relationships, and expanding our brand footprint across independent retailers in the UK.
What You’ll Be Doing
* Prospect & Acquire
* Develop and nurture relationships with independent retailers, garden centres, and national chains to grow Wind Designs\' market share across core categories—arts & crafts, plush, action figures, outdoor toys, Games, and more.
* Introduce and promote new brands (e.g., Gui Gui launched in July 2025), strategically aligning with retailer needs and product trends.
* Strategic Sales Planning
* Co-create sales strategies and plans—including pricing proposals, promotional programmes, and trade shows—to maximise category presence.
* Cross-Functional Collaboration
* Partner closely with marketing, supply chain, and customer service teams to ensure seamless product delivery and retailer satisfaction.
* Stay ahead of toy and leisure market trends to provide insights on product performance and new retail opportunities.
* A proven track record in B2B sales/business development—preferably within toys, leisure, or FMCG sectors.
* Confidence in approaching and managing independent retailers and national chains.
* Excellent communication and negotiation skills.
* Analytical mindset—capable of spotting trends and translating them into actionable strategies.
* Self-driven and goal-oriented, yet collaborative.
* A UK driver’s licence (UK travel required).
* Passion for toys, games, and creative play (bonus points!).
Why Wind Designs?
* Established Legacy – Over 28 years of trusted presence in the UK distribution network
* Diverse Brand Portfolio – From iconic names like Hasbro, Mattel, and Moose to emerging launches like Hot Wheels and Barbie Collectors
* Trade-First Ethos – We champion independent retailers with low MOQs, fast delivery, and highly personalised support
* Innovative & Agile – Our recent partnerships reflect our agility and commitment to evolving with market trends
Package:
Competitive Salary £45-50k per annum
28 days holiday including BH
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industry
Retail
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