Reporting to the Senior Category Manager – Category Strategy, this high‑impact, execution‑focused role leads the Category Growth team’s customer communications, driving brand preference and sustainable growth across retail, QSR and foodservice.
Responsibilities
* Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
* Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
* Lead Omni‑Channel Customer Communications.
* Develop and deliver best‑in‑class omni‑channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints.
* Create high‑impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners.
* Continually evolve how McCain communicates with customers, leveraging digital tools, data‑led storytelling and new communication formats.
* Play a hands‑on role in customer sell‑ins, leading category and marketing input to deliver compelling, insight‑rich presentations across Retail, QSR and Foodservice.
* Influence customer stakeholders through structured, data‑driven narratives that clearly articulate the value of McCain’s Big Bet initiatives.
* Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision‑making.
* Develop, maintain and enhance omni‑channel market tracking to support senior commercial leaders with clear, relevant insight.
* Utilise key data sources – including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice) – alongside PowerBI, SAP BI and other tools to deliver impactful reporting and recommendations.
* Apply market and customer insight to monitor performance versus agreed commercial KPIs.
* Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
* Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights.
* Translate complex data into practical, value‑driven recommendations that support commercial action.
* Bring curiosity and pace to the role by exploring and adopting emerging technologies such as AI‑enabled tools to improve efficiency, accuracy and insight quality.
Qualifications
* 3–5 years’ experience in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments.
* Hands‑on experience with syndicated and customer data, including tools such as Kantar, Circana, dunnhumby (Retail) and Lumina Intelligence or Circana CREST (Foodservice).
* A strong analytical mindset, with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
* Compelling communication and presentation skills, with experience creating and delivering high‑quality, customer‑facing selling stories.
* Highly organized and detail‑focused, comfortable managing multiple initiatives simultaneously in a fast‑paced, matrixed organisation.
* A collaborative and influential approach, with the confidence to engage and align a wide range of internal and external stakeholders.
Benefits
* Generous car allowance
* Yearly bonus based on personal performance
* Excellent pension – employer pays double your contribution up to 12% of your pay
* Flexible holidays – buy and sell up to 5 days per year
* Optional health cash plan
* Cycle to work scheme
* 'Chips In' voluntary day off for community volunteering
McCain Foods is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. We are an accessible employer and will provide reasonable accommodation during the recruitment process.
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