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Client:
WEC Group Ltd
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
1419ae16f980
Job Views:
4
Posted:
29.06.2025
Expiry Date:
13.08.2025
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Job Description:
Responsibilities
* Plan and manage PPC campaigns across Google Ads
* Conduct keyword research, write compelling ad copy, and continuously optimise campaigns for ROI
* Monitor and report on campaign performance using Google Analytics, Google Data Studio, and other tools
* Report writing and campaign success measurement.
* Implement and support on-site and off-site SEO strategies
* Collaborate with internal teams and external partners to manage website content and UX improvements
* Create and manage landing pages to support campaign objectives
* Assist in the creation and distribution of digital content including email campaigns, blogs, and case studies
* Track conversions and set up goals to evaluate campaign effectiveness
* Keep up to date with digital marketing trends and apply best practices to all campaigns
* Support other marketing activities such as social media management, event promotions, and brand initiatives as required
Skills & Experience
Essential:
* 3+ years of proven experience in PPC campaign management (Google Ads) running multiple campaigns for various
* Strong analytical skills and experience with platforms like Google Analytics, Tag Manager, Search Console, and Data Studio
* Solid understanding of SEO best practices and tools (e.g., SEMrush, Moz, Ahrefs, Screaming Frog)
* Excellent copywriting and communication skills
* Experience using CMS platforms such as WordPress
* Ability to manage multiple campaigns/projects simultaneously
* A keen eye for detail and a proactive, data-driven mindset
* Experience in B2B/industrial marketing or manufacturing sectors
* Data analysis experience
* Previous experience in a digital marketing agency running multiple successful campaigns with strong ROI
* Adobe Creative Cloud and Canva experience
What We Offer
* Competitive salary and benefits package
* Opportunities for professional growth and development
* A dynamic and supportive team environment
* A chance to work within a leading UK engineering group with a reputation for excellence
* Access to training resources and potential progression into broader marketing or digital strategy roles
Please note this is a 100% based office role
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