Location
North East England (field-based)
Regular travel across the region required
Competitive basic salary + commission/bonus (DOE)
* Company car
* Company pension
* 20 days holiday + bank holidays
* Staff discount (where applicable)
Role Overview
We are looking for a driven and commercially minded Sales Manager to develop and grow sales across the North East, focusing primarily on plumbing and heating merchants.
This is a field-based role requiring strong relationship-building, excellent product knowledge, and a consistent approach to planning, reporting, and pipeline management using our CRM system.
You’ll be responsible for maintaining and growing an existing customer base, while also identifying and converting new merchant opportunities across the region.
Key Responsibilities
* Manage and grow an established portfolio of merchant accounts
* Build strong relationships with branch managers, buyers, and decision-makers
* Increase sales through product ranging, promotions, and account development
* Identify and win new merchant business across the territory
* Maintain strong product and competitor knowledge within plumbing & heating
Territory planning
* Plan and manage a structured weekly journey plan
* Maximise time in front of customers through effective route planning
* Prioritise key accounts and focus effort where the biggest opportunity exists
CRM & Reporting
* Accurately record all customer visits, opportunities, quotes, and activity in the CRM system
* Keep pipeline and forecast data up to date
* Provide weekly updates on performance, opportunities, and merchant feedback
* Track promotions, pricing activity, and account development plans
Customer Service and Internal Communication
* Work closely with internal sales, customer service, and warehouse teams to ensure smooth order fulfilment
* Resolve issues quickly and professionally, protecting long-term customer relationships
* Support product launches and promotions in the region
* Attend sales meetings and training as required
Key Relationships
* Plumbing & heating merchants (branches, regional managers, buyers)
* Internal sales and customer service teams
* Suppliers and brand representatives (where applicable)
Key Skills and Experience
* Proven experience in field sales in distribution or manufacturing
* Strong understanding of how plumbing & heating merchants operate
* Confident selling and negotiating at branch and regional level
* Good IT skills and experience using a CRM System
* Full UK driving licence
Personal Attributes
* Self-motivated and highly organised
* Commercially sharp with a strong drive to win
* Confident communicator with a professional approach
* Reliable, consistent, and able to work independently
* Strong attention to detail (especially with CRM and quoting)
* A relationship-builder who can be both friendly and firm
Performance Measures
* Sales growth vs target (monthly and quarterly)
* New account wins
* Margin and product mix
* CRM activity and data quality
* Customer retention and account development
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