Job Description
Contract: Fixed Term/Secondment - up to 12 months
Closing date: Wednesday 1st April
Recruitment Partner: Shannon Linton
As an In-Store Marketing Digital Specialist, you'll play a key role in bringing Boots' in-store experience to life through engaging digital content. Working within the In-Store Marketing team, you'll lead the creation and delivery of digital screen content that supports key marketing initiatives and enhances the customer journey across our stores.
What you'll be doing
As an In-Store Marketing Digital Specialist for initiatives, you'll report to the Digital ISM Manager and take ownership of delivering impactful digital content across our in-store screens.
You'll work at the heart of our marketing activity, helping translate brand and trading priorities into compelling digital experiences across Beauty, GM, Healthcare, and Pharmacy. This role is ideal for someone who is passionate about Boots, excited by digital innovation, and eager to grow within in-store marketing.
Key responsibilities
* Lead the briefing and delivery of all digital in-store content for initiatives in line with the Boots marketing plan across Beauty, GM, Healthcare, and Pharmacy.
* Ensure all digital in-store messaging aligns with the wider marketing strategy, customer plan, and trading priorities.
* Collaborate with internal stakeholders to develop and execute best-in-class digital marketing that drives in-store purchases.
* Build and maintain strong relationships with design agencies and external partners to ensure accurate and timely delivery of content.
* Translate trading and marketing priorities into clear, actionable briefs for creative and design teams.
* Review RTBs, manage approval workflows, and secure required stakeholder sign-offs.
* Publish digital content and ensure accurate playback across all in-store screens.
* Maintain and update the digital budget, tracking associated costs effectively.
What you'll need to have (our must-haves)
* A genuine passion for digital in-store marketing and delivering impactful campaigns
* A collaborative team player
* A creative mindset with the drive to help shape and grow our digital in-store marketing capability
* Previous marketing experience is a bonus, but not essential, enthusiasm and willingness to learn are what matter most
Rewards designed for you
* Boots Retirement Savings Plan
* Discretionary annual bonus
* Generous employee discounts
* Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
* Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What's next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
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