We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
Reporting directly into one of the Senior Copywriters, you will be contributing to the day-to-day output of the Copy team. This will primarily include copy output across the 200,000+ products on the product listing and product display pages, brand and category headers and the use of copy templates and AI prompts.
* Responsible for delivering PDP copy for both manual and AI generated workflows in a KPI driven team and department, with the ability to use GPT prompting
* Responsible for writing detailed bullet point and longer form product descriptions in a content management system across the full range of ASOS product in the manual workflow, ensuring information is accurate, informative and consistent across the site
* Ability to write to a strict house style with an informal but technical tone
* Contribute to creative work when required, including writing brand descriptions and category headers
* Ensure KPIs and team SLAs are met, working in conjunction with the rest of the Studios teams to ensure all product and campaign launch dates are met
* Show strong multitasking ability and organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising your workload
* The ability to work quickly and efficiently with a strong eye for detail and catching errors, expectation to self-sub your product descriptions
* Possess commercial, brand and technical garment awareness, while keeping up to date with current copy and e-commerce content trends
* Ability to follow established processes to deliver agreed creative and quality standards in line with departmental strategy
* Proficient in time management, with the ability to proactively ask for assistance when required to ensure team KPIs and SLAs met
* Actively take part in regular 1-2-1’s with line manager, driving your own delivery and progression under management guidance
* Possess ability to drive and achieve personal and department objectives and OKRs
* Show excellent problem-solving abilities and positive, dynamic response to change
* Contribute to team admin duties
* Support new starters and freelancers on writing product descriptions and other role related requirements when required
* Contribute to team and departmental meetings, and cover Midweight duties during absence or when required
* Contribute to departmental technology software and hardware launches when required
* Deliver projects to support the department strategy and any other ad hoc tasks defined by the Senior Copy & Localisation Manager and the Post Production & Editorial Lead
Qualifications
* Understanding of E-commerce copy writing
* Understanding of garment and fabric attributes is beneficial
* Strong writing and grammar skills
* Strong communication and organisation skills with the ability to multi-task and prioritise workload
* Strong team player
Benefits
* Employee discount (hello ASOS discount!)
* Employee sample sales
* 25 days paid annual leave + an extra celebration day for a special moment
* Private medical care scheme
* Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
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