ANYTIME FITNESS - WELWYN GARDEN CITY
Role Overview
As General Manager of Anytime Fitness Welwyn Garden City, you are responsible for leading all aspects of the club's performance. This includes driving membership growth, delivering an outstanding member experience, leading and developing your team, and ensuring the club operates to the highest standards. You are the face of the business locally, creating a welcoming, high-energy environment where members feel supported, motivated, and part of a community.
Commercial Performance & Growth
Drive membership sales through proactive outreach, local marketing, and lead generation
Deliver against key KPIs including membership growth, retention, and revenue targets
Maximise secondary spend opportunities including PT and retail
Analyse performance data and implement action plans to improve results
Member Experience & Retention
Create a consistently exceptional member experience
Drive engagement through events, challenges, and regular communication
Actively manage member feedback (including NPS) and take action to improve satisfaction
Build strong relationships with members to foster loyalty and retention
Team Leadership & Development
Recruit, train, and develop a high-performing team
Set clear expectations and hold the team accountable for results and behaviours
Lead by example with energy, professionalism, and a strong work ethic
Create a positive and motivating culture within the club
Operational Excellence
Ensure the club is clean, safe, and fully compliant at all times
Maintain high standards across all areas of the facility and equipment
Manage rotas, payroll, and cost control effectively
Ensure all systems and processes are followed consistently
Community & Brand Presence
Build strong relationships within the local community and businesses
Represent Anytime Fitness as a premium, accessible, and supportive brand
Drive local partnerships to increase brand awareness and membership Key Skills & Experience
Proven experience in a management role within fitness, hospitality, or retail
Strong commercial awareness with a track record of delivering result
s Passion for health, fitness, and helping people achieve their goals
Excellent leadership and people development skills
Strong communication and organisational ability
High levels of energy, resilience, and self-motivation
Key Behaviours
Leads from the front and sets the standard
Takes ownership and accountability for results
Builds strong relationships with members and team
Proactive and solutions-focused
Consistently delivers a high standard of service What Success Looks Like
Growing and engaged membership base
High retention and strong member satisfaction scores
A motivated, high-performing team
A clean, safe, and welcoming club environment
Strong presence and reputation in the local community