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The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab.
Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.
We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.
Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.
The Opportunity
The role of the Social Media Manager is to run the creative identity for Rodial on all social media platforms. This role blends creativity with a commercial focus and you will lead on everything from content ideation to posting, creating content and working to drive brand awareness, community growth and engagement across all platforms. You will leverage AI tools to supercharge creativity, streamline production, and stay ahead of social trends, as well as create compelling, high-converting content for social campaigns with a strong awareness of ROI.
You willbe confident appearing in front of the camera to create tutorials as one of the faces of the brand ensuring Rodial’s luxury aesthetic and brand voice remain consistent. You will play a key role in creating founder-led content that reflects Maria Hatzistefanis’ personal brand and vision.
Please note this role is 4 days a week in our W11 office and Friday's from home.
Key Responsibilities
* Develop and execute Rodial’s social media strategy across Instagram, Facebook, TikTok, Pinterest and emerging platforms ensuring alignment with the Founder’s vision
* Day to day running of the Rodial social media channels. Scheduling content, responding to all messages and DM’s and engaging with our community
* Create and manage a monthly content calendar aligned with product launches, marketing campaigns, and cultural moments.
* Plan founder-led content, including videos, behind-the-scenes features, and thought-leadership moments featuring Maria Hatzistefanis.
* Understand algorithms and use analytics and trend insights across all social channels to grow engagement, following and community of all Rodial social channels
* Continuous identification and relationship building of new influencers and tastemakers to introduce them to our brand
* Briefing, negotiation, and creation of contracts for all paid partners, working within set budgetary guidelines
* Identify opportunities for founder appearances across media, podcasts, and social collaborations
* Stay ahead of social trends, platform updates, and new content formats to keep Rodial culturally relevant
Content Creation & Storytelling
* Content creation both independently and in unison with in-house design team to create reactive content to service the trends of each channel and capitalise on viral moments
* Arranging social shoots from start to finish to create a stream of social creative content. Locations, photographers, videographers, models etc to be organised via personal network, working to conservative budgets
* Plan, shoot, and edit high-quality photography and video content for all social channels, optimised for platform-specific performance
* Be comfortable on-camera for tutorials, trend-led videos, and behind-the-scenes content as one of the faces of the brand
* Use AI tools for content ideation, campaign concepts, and creative asset production
* Test AI-generated visuals, captions, and content formats to accelerate production and enhance output quality
* Create compelling, conversion-focused content for paid social media campaigns, ensuring alignment with performance goals and ROI
* Develop storytelling pieces that capture the brand’s journey and highlight the founder’s role in shaping Rodial’s success
In order to be successful in this role you will need the following:
* Experience of organising shoots from start to finish for social needs from mood boarding to contracting, pulling together all key elements
* Experience of managing social channels growing from engagement following awareness
* Proven experience of running multiple social media platforms creatively and strategically
* Experience of keeping abreast of appropriate media and social media trends to suit brand representation
* Understanding and knowledge of wholesale and retail
* Excellent commercial awareness and knowledge
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Personal Care Product Manufacturing
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