Marketing & Communications Manager Central Belfast | Life Sciences | to £50K base benefits Help Tackle Infertility and Market Products That Transform Lives About the Role Artemis Human Capital is delighted to be exclusively retained to recruit a Marketing & Communications Manager for Examen Lab an award-winning local healthcare company recognised for its diagnostic excellence to lead and enhance its marketing initiatives across both professional (B2B) and patient-facing (D2C) markets. This is a strategic and hands-on role where youll shape how they connect with clinics and how they educate and support people on their path to parenthood. Youll lead on campaign development, content creation, channel strategy, and performance tracking - using the right tools and platforms to deliver meaningful, measurable outcomes. Youll also help position the company at the forefront of fertility conversations online, especially on social platforms where their target audiences increasingly turn for education, support, and care options. In the UK and around the world, birth rates are falling while infertility rates rise at an alarming pace. But behind every statistic are individuals and couples facing heartbreak, uncertainty, and emotional pain as they struggle on their fertility journeys, and very often without getting clear answers for why they are struggling. Our client is a specialist diagnostics company improving male fertility care. Their DNA fragmentation tests are trusted by over 80% of the leading fertility clinics across the UK & Ireland, and increasingly across Europe. Their tests help couples to better understand the causes of their infertility and improve their chances of a successful journey to parenthood. Key Responsibilities Strategic Marketing Leadership Develop and implement multi-channel marketing strategies to target healthcare professionals, fertility clinics, and to directly engage with patients navigating fertility challenges. B2B Marketing Clinic-Focused, Tailored, 1-to-1 Plan and deliver targeted outreach to individual fertility clinics / clinic groups Tailor content and messaging for key clinic personas (e.g. consultants, embryologists, nursing staff, leadership, ) Equip clinics with easy-to-use patient-facing materials that support understanding and uptake Work alongside Sales to develop coordinated, personalised touchpoints using appropriate tools (e.g. CRM / automation) Track engagement and support clinic sales growth strategies through marketing assets and insights Develop campaigns and campaign partnerships that align with clinic needs and current fertility treatment trends D2C Marketing Consumer Education & Awareness Create education-first campaigns that help individuals understand DNA fragmentation (DF) and the role of DF testing in unexplained infertility Run a socials-first strategy, using Instagram / TikTok / LinkedIn as primary channels for reach and engagement Understand how patients discover and choose clinics and use that insight to drive interest in and demand for tests Develop informative and empathetic content across diverse formats - video, reels, carousels, stories, live Q&As. Segment audiences based e.g. on their fertility journey stage, and tailor messaging accordingly using CRM and automation tools Collaborate with influencers, clinic partners, and advocates to amplify trusted messages Tools, Reporting & Continuous Improvement Use a modern sales and marketing tech stack (CRM, email platforms, automation, analytics) to plan, deliver, and refine campaigns Monitor campaign performance and use insights to optimise spend and content Work with design/content partners to ensure consistent brand quality and timely execution Effectively manage the marketing budget and supplier relationships Campaign Management Execute campaigns that drive engagement, leads, and conversions Manage all digital channels including social media, website, email, SEO and PPC Plan and support targeted outreach to fertility clinics, healthcare professionals, and direct consumers Support product and research launches using tailored value for money campaigns Content & Communications Create compelling and engaging content for both professional and consumer audiences Write and edit web pages, blog articles, social copy, email sequences, brochures, clinic materials, and press releases Develop a consistent, trustworthy voice that is both clinically accurate and emotionally sensitive What Youll Bring Essential Degree in Marketing or related discipline 5 years post-graduate experience in marketing, with demonstrated success across the full marketing mix Proven track record in both B2B and D2C marketing with a strong understanding of consumer behaviour and demand generation strategies Expertise in personalised marketing, segmentation, and CRM-driven campaigns. Evidence of compelling socials-first content creation (especially for Instagram / TikTok) Exceptional copywriting skills with the ability to create compelling content and craft messages that convert, inform, and inspire across multiple platforms. Experience managing budgets and external suppliers. Highly proactive, hands-on mindset with the ability to balance strategic planning with tactical delivery. Proficiency in using full MS Office suite, plus experience in CRM systems (Hubspot preferably), and marketing analytics / automation tools A or A* in GCSE English and Maths (or equivalent) Desirable Background in life sciences, diagnostics, or healthcare sectors. Familiarity with fertility, Assisted Reproductive Technology (ART), or the IVF market. Membership of the CIM and/or postgraduate marketing qualifications. Understanding of the In Vitro Diagnostics (IVD) landscape. Contact For more information and confidential discussion please contact Nicky Strutt at Artemis Human Capital