Central to success in this role is a deep understanding of the search engine landscape.
The ideal candidate should possess a strong analytical mindset and be able to develop and implement effective campaigns, as well as drive link-building initiatives to improve organic search rankings.
Key Responsibilities:
* Clients and Strategy: Build and maintain strong relationships with clients, understand their needs, and deliver tailored SEM strategies to achieve their goals and drive results.
* SEM Campaign Execution: Plan, execute, and monitor SEM campaigns across various search engines and platforms.
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* Ad Copy and Landing Page Optimisation: Optimise ad copy and landing pages for maximum click-through and conversion rates.
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Requirements:
* A minimum of 2 years' experience ideally within an agency environment.
* Experience in SEM and SEO.
* Experience in a client-facing role.
* Strong analytical and problem-solving skills.
* Excellent communication and interpersonal skills.
* Experience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google Analytics.
* Knowledge of HTML, CSS, and other web development technologies is a plus.