Overview
Senior Paid Search Executive to join our growing PPC team based in Manchester, Newcastle or Stockton. This is an exciting time as Visualsoft expands and continues to grow our client portfolio. We are eCommerce experts who use vision, creativity and expertise to grow businesses online and drive commercial success across multiple solutions which offer the ultimate shopping experience to customers.
Responsibilities
* Demonstrate a strong understanding of Paid Search; independently carrying out the day to day optimisation and maximisation including briefs, design, implementation, reporting and strategies
* Gather data, generate reports and carry out advanced performance analysis. Check data to ensure accuracy at every stage
* Understand trends in results data, providing commentary and actions. Investigate variances in results, providing the ‘Why' and potential remedies
* Continually review and suggest changes to tactics based on current performance and impact on campaigns goals & KPI's
* Understand the importance of forecasting potential delivery and meeting KPI's for all clients
Communication
* Work closely with all clients within your portfolio to fully understand their business, goals and objectives by immersing yourself in their business
* Respond to briefs on time and to specification
* Support the paid search contribution to client meetings
* Respond to client / AM calls and emails within set time scales
* Attend telephone calls and in-person client meetings, supporting the Account Director when required
* Maintain strong relationships with all relevant Teams, being their trusted search advisor
* Build strong relationships with suppliers at the appropriate level
* Share good work, insight and industry developments with the wider PPC team
Department KPIs
* Ensure we are delivering the best for our clients by ensuring all accounts adhere to Visualsoft best practice
* Ensure we share the correct level of insights with clients through regular contact
* Ensure we lean on suppliers where necessary in order to ensure we are trialling all new features as soon as possible, therefore keeping clients at the forefront of Paid Search
Requirements
* Essential
* Proven experience in a digital marketing or PPC role, either in an agency or client side
* A working knowledge of digital marketing platforms and tools, analytics, forecasting and measurement
* Experience in building and executing digital strategies, whether in-house or for clients
* Strong working knowledge of Microsoft Office (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides)
* High attention to detail and accuracy
* Strong communication skills both written and verbal
* Strong workload management and prioritisation skills
Desirable
* Experience in ecommerce
* Experience in other digital media channels
* Google Analytics
* Google Looker Studio
* Google Tag Manager
* Experience in writing data driven reports
* Experience in creating and delivering presentations
* Knowledge of wider digital marketing landscape including other marketing channels, platforms, tools and emerging industry trends
Benefits
* Competitive basic salary with great progression options
* Unlimited paid holidays - yes that's not a typo!
* Hybrid working (3 days office based with flexibility to work from home up to 2 days a week)
* Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
* Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
* Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
* A high-performance MacBook
* VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
* Free breakfast, fruit, hot and cold drinks and protein shakes
* Friday afternoon drinks to wind down for the weekend
* Pension scheme to help you save for the future
* Cycle to work scheme
* Discounts across our brands
* Regular team social events
* Training & development
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.
We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.
#J-18808-Ljbffr