Job Title: Marketing Campaign Manager Location: PO19 (Hybrid – minimum 3 days per week office-based) Salary: £38k to £45k Reporting to: Head of Department Working Closely With: Digital Marketing Manager & Business Development Team Overview: The Company are seeking a proactive and results-focused Marketing Campaign Manager. This pivotal role is responsible for the strategic planning, creative development, implementation and execution, and post-campaign measurement of multi-channel B2B campaigns to build brand awareness, nurture engagement, and generate qualified sales opportunities. Key Responsibilities for the Marketing Campaign Manager: * Plan, develop, and implement integrated marketing campaigns targeting the Company’s Ideal Customer Profile (ICP) from our prospect database. * Build and manage a full-scale outbound email nurture journey tailored to each service line and audience segment. * Work hand-in-hand with the Digital Marketing Manager to ensure timely campaign activation and the Business Development Executive to ensure quality handover of Marketing Qualified Leads (MQLs) for follow-up and conversion into Sales Qualified Leads (SQLs). * Work with Events Manager to drive awareness and engagement of Company events, roundtable meetings, and podcasts. * Lead the Company’s demand generation advertising strategy, deploying targeted LinkedIn and other platform campaigns to drive awareness and early-stage engagement within our ICP. * Execute campaigns using the Company’s core platforms: * Touchdown (Marketing Automation) * Dynamics (CRM) * WordPress (Website) * LinkedIn (Social Media) * Coordinate external partners, including creative, communications and digital agency for content creation and website optimisation. * Support and promote Company events including conferences, forums webinars, breakfast briefings, and roundtables. Skills & Experience for the Campaign Marketing Manager: * Proven experience managing B2B marketing campaigns with measurable outcomes. * Proficiency in marketing automation, CRM systems, and social media advertising (preferably LinkedIn Ads). * Strong understanding of lead generation funnels and outbound email marketing, including end-to-end email nurture campaigns. * Data-driven with a clear focus on tracking, analysing, and improving campaign performance. * Collaborative mindset and ability to work closely with internal and external stakeholders. Why join the Company? The Company is a trusted adviser to leading UK businesses. This is a rare opportunity to join a growing team and be at the heart of commercial activity