The Social Media Executive is a brand-new role to the organisation, offering a fantastic opportunity for the successful candidate to make the role their own. You will help raise the profile of the Leadership Skills Foundation and engage audiences through social media, supporting our objectives to build visibility, credibility and engagement. This flexible role is ideal for someone looking to apply and expand their social media expertise. You will be responsible for combining creativity, strong communication skills, relationship management, and organisational ability, to deliver social media plans and content that make a real impact for the organisation and the young people we support. Previous experience of producing social media campaigns and content that delivers results is particularly important to the role, along with a growth mindset and the ability to foster innovative ways of working. This is a brilliant opportunity for someone who wants to be part of a movement to empower young people to shape their futures and lead their communities. There will be multiple occasions to build relationships with our centres, strengthen how we celebrate the value our programmes, and celebrate the impact they have on the lives of young people. You will be a highly creative and organised individual, with a keen eye for detail, a passion for social media, and the ability to produce engaging content that resonates with our audiences. We also encourage a curiosity mindset that looks to trends, data and intelligence to support continuous improvement to our work as a department. The Social Media Executive role will be key as we drive towards our objective of being recognised as the trusted voice of leadership skill development for all young people and communities by 2033. Role purpose: To develop and deliver social media plans to contribute to wider Marketing and Communications objectives. To create compelling content that supports the realisation of the organisation’s new business and retention targets. To work with internal and external stakeholders to gather compelling content. Main duties and responsibilities : Planning: Develop and deliver comprehensive social media plans across platforms. Assist with social media strategy and execution to support organisational objectives. Support with the integration of plans into wider communication planning and needs. Integrate key business intelligence and context provided by colleagues and teams into plans. Content creation: Develop and schedule engaging content applying broad platform experience (including LinkedIn, X, and Facebook, with the potential to expand to other platforms) Community management: Monitor channels, respond to comments, DMs, and mentions, foster positive interaction and manage the brand’s online reputation. Performance analysis: Track and analyse social media performance using data insights, and present results, learnings and recommendations. Refine plans based on performance. Relationship management: Build positive working relationships with internal teams and external partners, supporting collaborative content creation and delivery. Research and insight: Monitor trends, audience insights and competitor activity to inform content and continuous improvement. Equality, compliance and governance: Embed equality and diversity requirements both within our promotional activities. Comply with Data Protection Act 2018, GDPR, and Accessibility requirements in all working practices maintaining confidentiality, integrity, availability, accessibility, accuracy, currency and security of information as appropriate. General responsibilities: Support with digital marketing activities when required, ensuring alignment with overall marketing objectives. Undertake such other duties temporarily or on a continuing basis, as may reasonably be required, commensurate with the grade, and undertake any other tasks as directed by the Line Manager (or nominee). Skills, experience and knowledge Required/essential: Social media experience: Knowledge of current social media platforms, algorithms, trends, and best practices. (E) Strategic thinking: Ability to develop and implement effective social media plans aligned to organisational objectives. (E) Creative thinking: Creative flair and ability to produce visually appealing content. (E) Organisational skills: Ability to manage multiple projects simultaneously, prioritise tasks, meet deadlines and work to budgets. (E) Communication skills: Excellent written and verbal communication skills with an ability to adapt content to different audiences and formats. (E) Relationship management: Ability to work collaboratively with internal and external stakeholders. (E) Analytical skills: Ability to interpret data and report on KPIs. (E) Software: Experience using social media management and scheduling tools (e.g. Hootsuite, Meta Business Suite or similar). (E) Desired: Support influencer outreach and collaborations. (D) Design or video editing skills (e.g. Canva, CapCut or similar). (D)