Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview
Hi there! We’re Constellation. Ready to work with one of the biggest clients in the world? We’re a multi‑disciplinary team with ambitions of transforming marketing by putting people (including our consumers) first, and we’re looking for new talent to work on one of Publicis Groupe’s most prized clients, Samsung, a top‑five‑in‑the‑world company boasting an audience of over 1 billion people in 80 countries. It’s purposeful work that can be demanding, but our ideal candidate relishes a challenge. So, if you’re ready to join a world‑class agency and a top‑tier client, we’re ready for you.
The role supports Samsung Global D2C HQ, delivering holistic paid digital media strategies across multiple channels and 28 markets. The focus is on driving lower‑funnel awareness, engagement, and e‑commerce performance, particularly during key trading and campaign periods.
Reporting to the DTC Performance Business Director, you’ll be responsible for delivering the strategic direction and best in class execution for your accounts and ensuring campaigns go live appropriately, playing a pivotal role in building relationships with key client and internal stakeholders. Additionally, you will have responsibility for day‑to‑day running of the team, ensuring all members are trained, knowledgeable and executing every aspect of their duties within the agreed scope of work.
This role requires deep hands‑on expertise in Search, Shopping, and Performance Media, combined with strong team leadership and client‑facing confidence. The successful candidate will have over 6 years’ experience managing large‑scale performance accounts and will be comfortable operating in highly automated, AI‑driven media environments.
Responsibilities
Lead the planning, activation, optimization, and reporting of lower‑funnel performance campaigns across Paid Search, Shopping (incl. PMax), Paid Social Commerce, and Programmatic.
Translate global DTC objectives into clear channel strategies and activation frameworks that drive revenue, ROAS, and conversion efficiency.
Ensure campaigns are ML‑and automation‑ready, applying best practices across smart bidding, broad match, feed quality, creative testing, and simplified account structures.
Line‑manage team members, including task delegation, capability development, appraisals, and ongoing performance feedback.
Actively drive Test & Learn initiatives across formats, bidding strategies, creative, feeds, and new platform betas.
Support the adoption of new AI‑led solutions and platform innovations, ensuring learnings are documented and scalable.
Qualifications
What are we looking for?
Experience in performance media roles, with a strong focus on Paid Search, Shopping, and/or Paid Social.
Has hands‑on platform experience managing and optimizing campaigns directly, not just overseeing delivery.
Worked with e‑commerce or DTC‑led accounts, managing large budgets and lower‑funnel KPIs.
Additional Information
Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#J-18808-Ljbffr