Meeting the demand for personalized in-car experiences
With changing mobility habits, consumers expect personalized, intuitive in-car experiences that cater to their individual needs.
Star empowers brands to meet these expectations by unifying AI-driven virtual and physical assistants and voice technologies across every touchpoint.
Responsibilities
* UX Design for conversational AI
* Research in conversational AI
* Strategy for conversational AI
* Development & implementation
Physical companions
* Market analysis & strategic approach
* Use case ideation
* Character & behavior framework & guideline
* Physical & digital prototyping
Digital assistants
* Market analysis & strategic approach
* Use case ideation
* Character & behavior framework & guideline
* Digital prototyping
Driving value with virtual personal assistants
One of the biggest reasons OEMs are adopting in-car voice assistants is to keep up with user behavior, streamline operations, and enhance safety.
Enhanced user experience and brand loyalty
By offering a personalized and intuitive in-car digital assistant, you can provide an improved user experience, fostering brand loyalty and customer satisfaction, which can lead to increased vehicle sales and recurring revenue from loyal customers.
Value-added services
In-car digital assistants can be leveraged to provide additional services to users, concierge services, point-of-interest hints, alternative routes and more. You can monetize these value-added services through subscription models or by partnering with third-party service providers and earning revenue through revenue-sharing agreements.
Custom features and subscriptions
You can offer custom features or subscription plans for enhanced functionality or exclusive content within your digital assistant platforms. This monetization strategy allows users to access advanced capabilities or unique experiences for a fee, providing a steady revenue stream and increasing the overall return on investment.
Ecosystem integration and partnerships
Digital assistants can serve as a gateway to establish partnerships with other service providers, such as music streaming platforms, food delivery services, or parking aggregators. These collaborations can create additional revenue streams through referral fees, advertising partnerships, or revenue sharing models.
Foster emotional bonds with personalized in-car experiences
We at Star have been pioneers for in-car companions.
Our expertise in conversational design ensures interactions that feel natural and deeply resonate with users.
From concept to implementation, we’ve defined our own process and tools to create personal assistants that connect on both a functional and emotional level.
Gain insights into how we can empower you to lead the future of mobility.
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