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Position: Website Manager/Digital Manager (Office Based)
Location: South Birmingham
Salary: £40-50k
This successful and stable company is seeking a professional and organized Website Manager to join and lead their existing In-House Team. Based at the company's Head Office, you will manage a team of 6-8 people; prior supervisory experience is essential. Reporting to the Directors, the Web Site Manager will be a key member of the leadership team.
Responsibilities
* Create and implement marketing strategies across all channels, including keyword research and competitor analysis.
* Research market trends and technologies to improve digital performance.
* Plan, develop, and optimize paid marketing campaigns (Google Ads, Meta, Pinterest, YouTube, etc.).
* Track campaign success, analyze data, and suggest improvements for CTR.
* Follow SEO best practices.
* Analyze website performance and customer behavior for CRO opportunities.
* Conduct A/B testing and optimize user journeys.
* Oversee creative content and design for adverts and marketing materials.
* Coordinate with development agencies for website updates and maintenance.
* Manage website uploads and landing pages.
* Lead the team to improve traffic and quality.
* Manage customer database and communications across channels.
Requirements
* Experience in a similar role, preferably B2C.
* Knowledge of digital marketing concepts: PPC, SEO, social media, display, and affiliate channels.
* Hands-on experience with digital campaigns, audience targeting, creative management, budgeting, bidding strategies, and analytics.
* Familiarity with attribution modeling, website speed optimization, A/B testing, and conversion management.
* Knowledge of CMS systems like Magento and WordPress/WooCommerce.
* Proficiency with Google Analytics and other reporting tools.
* Understanding of HTML, CSS, UX, web design, and customer flow.
* Proactive attitude and strong communication skills.
* Current residence in the UK with full leave to remain; sponsorship not available.
This is a full-time, office-based role, Monday to Friday. Overall responsibilities and title may vary based on skills and experience.
Additional Details
* Seniority level: Mid-Senior level
* Industries: Marketing Services
* Job function: Marketing, PR, Writing/Editing
Note: This job posting is active and not expired.
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