We're seeking an energetic Midweight Creative to join our in-house creative team to help shape and drive the creative vision and storytelling for Sports Direct within the retail group. Supporting our Lead Creative on campaigns, collaborations, and experiential activations that enhance brand positioning, engage consumers, and drive commercial success. Working at the intersection of Football, Running, Outdoor, Training and Lifestyle.
* Work with the Lead Creative to define and execute the creative development for Sports Direct brand and partner creative campaigns and activations, aligning with the overall brand vision and business objectives.
* Foster strong relationships and collaborate with internal teams (Marketing, Production, Paid, Organic, e-commerce, Retail, PR etc) and external creative partners to deliver high-impact campaign executions.
* Work in collaboration with paid and social to ideate and deliver effective 'platform first' initiatives whilst pushing creative boundaries.
* Provide key creative input on photoshoots plus video and social production
* Provide art direction and feedback to graphic, motion and production designers
* Close collaboration with internal production and project teams, with ability to interrogate budgets vs deliverables to ensure the best creative output aligned with costs
* Act as a brand guardian alongside your creative lead, ensuring brand and creative consistency across all channels, including digital, retail, partnerships, and experiential activations (fully integrated)
* Stay ahead of market trends, consumer behaviours, competitor activities and new technologies (e.g. AI, platform-first strategies etc.) within the Sports sector
* Mentorship of junior creative team members
* Manage multiple creative projects simultaneously, meet deadlines and maintain attention to detail
Sports Direct is a leading international retailer of sports and fitness footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sport to champion the legend in everybody. Whatever your sport, whatever your style, and whatever your ambition, we offer the quality and choice to make everyone feel like a winner. Whether it's football, running, training, boxing, walking, dance, cycling or swimming, we aim to serve, support, and inspire with products that bring out the best in everyone.
The past 5 years have been monumental for Sports Direct, from the elevation of our creative work and retail offering, to launching extensive purpose led campaigns.
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