Our client is seeking a proactive and experienced Marketing Manager to lead the strategy, planning, and delivery of all marketing and communications activity across residential apartments, serviced apartments, fitness facilities, spa, and F&B outlets.
This hands-on role in a small, fast-paced team is ideal for someone who thrives on combining strategy with day-to-day execution. You’ll manage a Marketing Executive and collaborate with internal teams, third-party operators, and agencies to ensure brand consistency and marketing excellence across all touchpoints.
Key Responsibilities:
* Partner with senior leaders to develop and deliver a multi-channel marketing strategy supporting residential, hospitality, and wellness operations.
* Drive visibility through targeted campaigns, PR, influencer activity, and digital marketing.
* Support new building launches and site openings.
* Line manage, mentor, and develop the Marketing Executive.
* Collaborate with HoDs to identify and deliver marketing support across the business.
* Manage agency relationships and approvals to ensure effective output.
* Oversee the annual marketing calendar, campaigns, and activations, tracking performance and ROI.
* Manage budgets and report on effectiveness.
* Maintain and evolve brand assets, collateral, and governance processes.
* Develop and communicate brand guidelines and templates.
* Lead property marketing launches, campaigns, and restoration project initiatives.
* Oversee social media strategy, content creation, and engagement.
* Benchmark competitors and support ad hoc marketing and communication needs.
Experience & Skills:
* Strong marketing experience within property, real estate, hospitality, or lifestyle sectors.
* Solid understanding of digital marketing, social media, and CRM tools.
* Proven record in leading and delivering marketing strategies.
* Excellent project management, copywriting, and organisational skills.
* Confident written and verbal communicator.
* Hands-on, proactive approach with experience managing agencies and multiple projects.