Job Title: Senior Data Analyst Location: West Midlands (Hybrid)
Salary: Up to £75,000
Sector: Retail
Contact: jessica.dobie@forsythbarnes.com
Responsibilities:
Analyse pricing, margin, channel, and product performance to support trading and commercial decisions
Deliver insights into customer behaviour, segmentation, and sales trends
Build dashboards and reports using tools like Power BI or Tableau to communicate findings
Identify opportunities to improve operational efficiency and commercial outcomes through data
Work with large datasets from multiple sources, ensuring data accuracy and consistency
Support forecasting, performance tracking, and KPI reporting
Collaborate with data engineers and IT teams to ensure access to clean, reliable data
Present findings clearly and confidently to senior stakeholders and teams across the business
Key Requirements:
~4+ years of experience in data analysis, ideally in retail, FMCG, or another consumer-focused sector
~ Strong technical skills in SQL and Excel; experience with BI tools such as Power BI or Tableau
~ Commercially minded with a strong understanding of trading metrics and performance drivers
~ Proven ability to turn complex data into clear insights and business recommendations
~ Comfortable working with stakeholders across commercial, marketing, and operational teams
~ Attention to detail and strong problem-solving skills
~ Exposure to Python, R, or basic data science techniques is a plus, but not essential