Area Sales Manager – Cutting Tools We’re recruiting on behalf of a leading manufacturer of high-performance cutting tools, trusted by engineers and manufacturers across the UK and beyond. As Area Sales Manager, you’ll cover the South West and Wales—building strong relationships with distributors, end-users, and industrial clients. This field-based role offers autonomy, variety, and the chance to represent a respected brand in a thriving region. What You’ll Be Doing: Managing and expanding accounts across the South West and Wales Identifying new business opportunities in machining, manufacturing, and precision engineering Providing technical support and tailored product solutions Collaborating with internal teams to meet customer needs Representing the brand at trade shows and industry events What We’re Looking For: Proven sales experience in cutting tools, tooling, or industrial products Solid understanding of CNC machining, milling, or turning environments Strong communication and relationship-building skills Self-driven, organised, and commercially focused Based within or near the South West or South Wales region