Our mission
At Curious Universe, were all about sparking joy, creativity, and curiositythrough brilliantly designed products that invite everyone to create, explore, and play. Based in the vibrant city of Bath, were a passionate, diverse team of designers, makers, and innovators, united by one mission: To create out-of-this world products that make peoplefeel inspired and happyinside.
Founded in 2018, weve grown fastselling over 20 million products a year in 38 languages across 77 countries. Our portfolio includes arts & crafts, activity books, toys, stationery and lifestyle products, plus exciting, licensed ranges that bring best-loved brands to life in fresh, engaging formats.
At Curious Universe, we design products that spark imagination and invite hands-on creativity, turning ideas into experiences that inspire all ages. With a talented and diverse team driving innovation across every department, were proud to create products that stand out on shelves and in homes around the world.
Along the way, weve been proud to earn recognition for both our creativity and company culture, from being named Business of the Year at the Business Leaders South-West Awards to winning Diversity & Inclusion at the Elite Business UK Awards. Our products have also picked up top honours, including the Creative Play Award and Dads ...