Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times.
2. Maximising sales through selling, providing excellent service, and retail standards.
3. Contributing to efficiencies by adhering to store, Brand, and Company procedures and guidelines.
4. Understanding daily/weekly targets.
5. Ensuring personal awareness of all additional sales avenues, such as eventing, Omni, and digital channels.
6. Keeping up to date with competitor activities and missed opportunities.
7. Effectively using social media to leverage opportunities to drive the business and enhance the Brand image.
8. Delivering the Brand Strategy and implementing an effective local plan.
9. Planning and executing local marketing and event initiatives aligned with Retailer activity.
10. Delivering excellence in service by implementing measures to continually improve service levels, fostering a zero consumer complaints mindset, and creating a surprise and delight culture.
11. Being an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
12. Managing refunds and complaints in line with Company guidelines, consulting with the Area Manager when appropriate.
13. Using digital tools to keep knowledge up to date.
14. Developing and implementing a consumer recruitment and retention strategy to grow a loyal customer base.
15. Maintaining up-to-date product knowledge to deliver an industry-leading experience that meets consumer needs.
Operations
1. Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
2. Reviewing retail standards daily to ensure they are maintained to the required standard.
3. Ensuring deliveries, stock movements, and administration are completed within agreed timeframes.
4. Fulfilling all auditable processes and administrative tasks according to Company guidelines, taking corrective action when necessary.
5. Responding accurately to all information requests within deadlines.
6. Minimising stock loss by implementing and following all Security Policies and Procedures.
7. Creating and maintaining a safe environment for consumers, adhering to Policies and Procedures.
8. Ensuring health & safety responsibilities and operational activities achieve at least an 'Acceptable' grade during audits.
Commerciality
1. Managing daily replenishment and taking appropriate actions as needed.
2. Maximising sales performance by utilizing all commercial reports for decision-making.
3. Planning and delivering visual merchandising layouts according to guidelines and timelines.
4. Identifying stock issues and taking corrective actions, informing the Area Manager when necessary.
5. Managing promotions and discounts in line with Company guidelines.
6. Identifying trends and suggesting improvements to enhance product performance.
Qualifications
Experience in a fast-paced retail and/or consumer-facing environment.
Ability to drive self-development.
Commercial understanding and industry awareness.
Effective communication, organization, and prioritization skills.
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